The Public Relations Blog

In the construction industry, a strong digital presence opens doors to new clients, partners, and opportunities. However, construction executives often face challenges when stepping into the rapidly changing digital arena. With many projects on their plates, figuring out how to stand out online can feel daunting.

Knowing effective strategies makes it easier. Search engine optimization and blogging are two game-changing strategies for construction professionals looking to boost their visibility and influence.

When used correctly, this optimization technique is capable of landing your company in front of 71% of searchers.

Axia Public Relations is excited to help businesses and professionals win with a new innovative search engine optimization technique called Search Box Optimization. This little-known capability allows companies to appear directly in search predictions and dominate their competition. But what is this optimization technique, and how can your company use it?

How to know if newsletter marketing is the right content marketing strategy for your company and tips to get you started.

Newsletter marketing is an effective way to move the needle on business development objectives such as finding new clients, growing relationships with existing ones, securing new partnerships in the space or credentialing yourself as a stronger thought leader in the industry.

Explore the key takeaways for B2B companies using Threads and what industry experts have to say.

Social media is a tricky medium for B2B companies to navigate and decide what to latch onto versus what will be a passing fascination. And the most rattling fad over the last few months for companies across industries has been the launch of Threads — the copy-based app launched by Meta to rival X (formerly Twitter).

How should you incorporate Threads into your social strategy? Should your company prioritize it at all? Do you leave X or post across both platforms? What type of content drives engagement on the platform?

Follow these six steps when developing your SEO strategy to improve your company’s visibility and authority online.

Without proper and intentional search engine optimization, your company’s website won’t reach the visibility you need to establish brand authority. To create a successful SEO strategy, follow these six SEO tips:

New advances in AI are transforming PR workflows and outcomes.

A recent study by Muck Rack reveals some interesting insights into how artificial intelligence is beginning to transform public relations workflows. While AI is still in the early stages of adoption, it's clear there is growing interest among PR professionals to incorporate these advanced tools into their process.

Solo Stove and Snoop Dogg’s $60 million successful partnership proves strategic influencer marketing creates viral moments and quantifiable value.

American rap icon Snoop Dogg set the internet ablaze in late November, announcing he was "giving up smoke." Known widely for his love of cannabis, Snoop's statement sent shockwaves across social media. Cannabis company stocks took a hit as investors feared the implications of Snoop's brand moving away from weed. 

Strategically optimize for autocomplete to boost your website traffic and convert more leads online.

Google's autocomplete search predictions operate like free advertising space on the world's most popular search engine. When relevant keyword phrases pop up in the user’s search, companies receive prime visibility to countless people. For any organization, a high ranking in autocomplete results can be transformational, funneling customers straight to your website. 

Automation in PR can improve your company’s lead generation process.

PR helps businesses clearly communicate company messages to target audiences, but only effective strategies can ensure businesses cut through competition and establish consumer relationships with increased engagement and sales. With the business-to-consumer relationship as a priority, PR pros can become more efficient with new technology.

Digital public relations and marketing agency Axia announced its Autocomplete search engine search box suggestion optimization service.