The digital age has changed marketing. Old-school tactics, like cold calling and direct mailing, are no longer effective as a means of increasing sales. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. To grow leads and sales, you must attract prospective customers through thoughtful, insightful, informative, and entertaining content. In other words, you need a winning inbound marketing strategy.
Topics: digital PR, PR tips, inbound marketing
3 ways to bring your media relations efforts back to life with help from PR
Over the years, the business community has reported that many tools and concepts are “dead.” From press releases to polling, people are quick to declare the premature end of something that no longer seems to be working for them. One such device that has suffered this fate is the media kit. Is it really dead – or perhaps just misunderstood and misused?
Topics: digital PR, media relations, FAQ, earned media
They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.
In light of recent data problems from major companies, let’s get down to the heart of the matter from the angle of PR and responsibility.
Topics: eBooks, mobile PR, digital PR, media relations, PR case studies, public relations, SEO, FAQ, PR tips, crisis communications
Topics: digital PR, media relations, public relations, PR tips
Topics: digital PR, public relations, FAQ, shared media
Frankly, online communications are to our message style what TV was to the phonograph; what the sleek crossover has been to the original boxed-out minivan; what the Kindle Nook has been to the 960-page paperback version of Gone With the Wind.
Topics: digital PR, reputation management, online reputation management, shared media
Great public relations means your company is already enjoying positive coverage in the media. But even if every major media outlet on Earth covered your story not everyone would see it.
Topics: digital PR, media relations, public relations
Topics: digital PR, SEO, reputation management, crisis communications, online review management, online reputation management, shared media
You can’t ignore bad news about your organization; and in fact, it deserves a proper response. Sometimes, even organizational leaders use their social media accounts to respond in the heat of the moment, and instead of putting out fires, they spark new ones.
Topics: digital PR, public relations, shared media
Topics: digital PR, public relations, shared media
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