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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Nina Sharpe

Recent Posts:

7 steps to boost your brand's visibility to generate leads

Learn how to earn brand recognition and encourage new leads through PR.


Attracting public attention is one thing, but maintaining it — let alone in a positive manner — is another.


To survive in the cut-throat marketing world, brands must understand how to stand out. However, it’s also vital to reach a level of visibility that withstands the test of time, no matter what trends come and go along the way.


Boosting brand visibility has always been a cornerstone of marketing strategy. However, as the global market grows more saturated, this goal becomes increasingly challenging. 

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Topics: branding, shared media, social media

How Influencer Partnerships Can Boost PR Campaigns

It’s virtually impossible to scroll through a social media platform without encountering some form of influencer marketing. The merging of branding and influencer personalities has played a major role in shaping modern marketing methods, and, according to experts, it’s a trend that’s continues to grow. 

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Topics: shared media, influencer marketing, social media

5 ways to automate PR processes for streamlined lead generation

Automation in PR can improve your company’s lead generation process.


PR helps businesses clearly communicate company messages to target audiences, but only effective strategies can ensure businesses cut through competition and establish consumer relationships with increased engagement and sales. With the business-to-consumer relationship as a priority, PR pros can become more efficient with new technology.

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Topics: digital PR, PR tips

How does social media help companies with communications and reputation?

Find out why your business needs a strong social media presence for corporate communications and reputation management.


The digital age has led to social media becoming an integral part of corporate communications and reputation management. We’re now living in an era where Facebook, Instagram, Twitter, LinkedIn, and even TikTok are revolutionizing how businesses interact with customers, employees, investors, and the general public. 


Social media often gets referred to as “shared media,” and for good reason. It’s easy to share everything from images and opinions to reviews and recommendations in just a few seconds. Social media also has extensive reach with millions of people around the world logging in to different platforms every day. This shareability makes it an ideal tool for businesses to potentially share content with mass audiences in real-time.

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Topics: reputation management, shared media, social media



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