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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

How to improve your company’s SEO and online reputation with Yahoo Local

Optimize your business listing on Yahoo Local reviews

 

Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.

 

With Yahoo Local, you can add basic company information – like name, website, contact number, address, and other details – to guide consumers looking for places and items online for your business. It is a great supplement to increase your brand awareness and optimize its visibility online.


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Topics: reputation management, online reputation management

In Public Relations, Integrity Is Crucial

In a world of fake content, the noise your communication team is fighting through has never been greater. Amazon and Dove show how empathetic marketing paired with proactive reputation management can make all the difference.


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Topics: online reputation management, 60-Second Impact

3 ways the internet can tarnish your reputation instantly

The internet allows for real-time fact-checking and questioning and can take pains to verify every statement you make.

 

The internet has become an integral part of our lives: helping us connect faster and with ease, keeping a plethora of information at our fingertips, and allowing us to work in real time from anywhere. These are just a few of the internet’s many benefits. It has also brought social media and various platforms to do business and hear individual voices from across the globe. This year, Statista reported over 4.5 billion people using social media. While this opens many avenues for PR, it can also create some problems. 


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Topics: online public relations, online reputation management

7 Pillars for Online Reputation Management

Seven important pillars of online reputation management (ORM) to effectively manage your company’s image.

 

A significant part of your audience is online. According to Forbes, brands receive immense growth if their online presence is extensively reputed. This is the main reason why your company needs efficient online reputation management techniques. 

 

A reputed brand on the internet is more likely to receive a massive amount of sales since online platforms connect your brand to a wider community. 


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Topics: online reputation management

Update your company and product boilerplate summaries

Revise your company’s “About us” summary each year

 

It’s a new year and time to update your company’s boilerplates to better communicate your brand’s mission and accomplishments. Look at your company’s end-of-year reports from each department, such as sales, HR, and operations. Take time to comb through the numbers and pull figures that show what’s behind your brand. 

 

 

 


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Topics: public relations, online public relations, online reputation management, social media

Improve your BBB rating with these 4 easy tips

Bring more customers to your company with a better reputation

Warren Buffett said it best:

A company’s reputation is one of its most important tools online – every website has ratings and feedback sections. Obviously, too many “1-star” reviews on a giant online retailer like Amazon can doom a product. It’s important to remember that while there are many indicators of online reputation, one of the most important consumer indicators may be the Better Business Bureau (BBB). 


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Topics: public relations, PR tips, reputation management, online reputation management

How your company can make the most of Yelp

Instead of fearing the online review site, use it to inspire foresight and increase profits

In some industries, the mere mention of the word Yelp is enough to cause widespread panic. Indeed, online reviews can make or break a business, and Yelp remains one of the most popular review sites. Nevertheless, you don’t need to fear it; you just have to use public relations to maneuver Yelp, and other online review sites like it, to your advantage.


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Topics: public companies, online review management, online reputation management

3 ways to generate authentic feedback online

How online feedback impacts consumer behavior and why it’s critical for sales success

Most likely, you’ve purchased at least one item in your home or office because you saw it on social media. You may have bought gifts for others or shopped for items for yourself based upon Instagram photos or a friend’s glowing Facebook post. Within this purchasing process is an important behavioral evolution.


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Topics: public relations, online reputation management, shared media

5 steps to help you monitor your company’s online reputation

Many companies search for themselves online to ensure they’re ranking well on search engines. In reviewing your company’s positioning in search engine results, you may find that you have an online reputation problem. If there is negative content about your company ranking relatively highly, you’re almost certainly losing business because of it.


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Topics: public relations, ReviewMaxer, online reputation management

Does your company has an online reputation problem or an online review problem?

Know the difference and get to work improving your online image

Maintaining a positive online image for your company is critical for success. How consumers perceive your brand on the internet determines whether they will be your customers. A positive online image also cultivates mutually beneficial relationships with other companies.

 

Many people use the terms online reputation and online reviews interchangeably. The two terms actually differ in many ways. Find out if it’s your company’s online reputation or online reviews that are stifling your business growth. 


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Topics: public relations, ReviewMaxer, online review management, online reputation management

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