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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Stop giving attention to negative content about your organization

Companies aren’t immune to negative web content published about them. Common places you may see negative posts about an organization are sites like RipOffReport and GlassDoor, but companies should also know those aren’t the only places that can host unflattering content. 

 

While awareness of negative posts is important, your company should also recognize the need to stop giving online traffic to this content. In fact, monitoring your company’s online reputation should be something your company invests in and utilizes. 


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Topics: reputation management, crisis communications, online reputation management

How to improve your company’s SEO and online reputation with Yahoo Local

Optimize your business listing on Yahoo Local reviews

 

Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.

 

With Yahoo Local, you can add basic company information – like name, website, contact number, address, and other details – to guide consumers looking for places and items online for your business. It is a great supplement to increase your brand awareness and optimize its visibility online.


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Topics: reputation management, online reputation management

In Public Relations, Integrity Is Crucial

In a world of fake content, the noise your communication team is fighting through has never been greater. Amazon and Dove show how empathetic marketing paired with proactive reputation management can make all the difference.


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Topics: online reputation management, 60-Second Impact

3 ways the internet can tarnish your reputation instantly

The internet allows for real-time fact-checking and questioning and can take pains to verify every statement you make.

 

The internet has become an integral part of our lives: helping us connect faster and with ease, keeping a plethora of information at our fingertips, and allowing us to work in real time from anywhere. These are just a few of the internet’s many benefits. It has also brought social media and various platforms to do business and hear individual voices from across the globe. This year, Statista reported over 4.5 billion people using social media. While this opens many avenues for PR, it can also create some problems. 


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Topics: online public relations, online reputation management

7 Pillars for Online Reputation Management

Seven important pillars of online reputation management (ORM) to effectively manage your company’s image.

 

A significant part of your audience is online. According to Forbes, brands receive immense growth if their online presence is extensively reputed. This is the main reason why your company needs efficient online reputation management techniques. 

 

A reputed brand on the internet is more likely to receive a massive amount of sales since online platforms connect your brand to a wider community. 


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Topics: online reputation management

Maintaining your company’s reputation

Handling that first negative online article 

 

As much as you believe your company won’t be affected by negative articles and reviews ranking in an online search, at some point, it will happen – and it can have a serious impact on your company. 

 

There are many places where consumers can leave negative reviews that can rank on page one when a prospective consumer uses Google to search for your company. That first negative review or even a new negative review can leave you and your company reeling and unsure of your next steps. It is important to understand how your company’s online reputation can change with a negative review. 


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Topics: reputation management, crisis communications, online reputation management

Update your company and product boilerplate summaries

Revise your company’s “About us” summary each year

 

It’s a new year and time to update your company’s boilerplates to better communicate your brand’s mission and accomplishments. Look at your company’s end-of-year reports from each department, such as sales, HR, and operations. Take time to comb through the numbers and pull figures that show what’s behind your brand. 

 

 

 


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Topics: public relations, online public relations, online reputation management, social media

3 most cringeworthy PR fails of 2018

Keep your company from making reputation-ruining mistakes.

 

Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.


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Topics: reputation management, ReviewMaxer, crisis communications, online reputation management

Improve your BBB rating with these 4 easy tips

Bring more customers to your company with a better reputation

Warren Buffett said it best:

A company’s reputation is one of its most important tools online – every website has ratings and feedback sections. Obviously, too many “1-star” reviews on a giant online retailer like Amazon can doom a product. It’s important to remember that while there are many indicators of online reputation, one of the most important consumer indicators may be the Better Business Bureau (BBB). 


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Topics: public relations, PR tips, reputation management, online reputation management

3 ways to generate authentic feedback online

How online feedback impacts consumer behavior and why it’s critical for sales success

Most likely, you’ve purchased at least one item in your home or office because you saw it on social media. You may have bought gifts for others or shopped for items for yourself based upon Instagram photos or a friend’s glowing Facebook post. Within this purchasing process is an important behavioral evolution.


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Topics: public relations, online reputation management, shared media

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