The Public Relations Blog
Learn how to use this tool for maximum advantage
You strive to deliver accurate messages about your company. This helps to improve your reach, online reputation and brand. One important site that consumers turn to for information is Wikipedia, billed as the free encyclopedia, but your company doesn't have a Wikipedia page.
Companies frequently ask their PR firm to write Wikipedia articles on their behalf. Some have even hired PR professionals to edit Wikipedia pages to delete negative information and make the company look better than it is. If this is something you have considered as well, read on to learn why this is not a good idea.
6 ways to make the most of the top job-listing site
A disgruntled employee has written a scathing review on Glassdoor criticizing your company culture. Perhaps a candidate takes to Glassdoor to complain about his treatment by senior executives. Is there anything you can do to improve your Glassdoor reviews? Look to public relations.
Most businesses realize how great a role consumer reviews play in business success. Consumer review sites like Angie’s List, TripAdvisor and Yelp have become go-to resources for first-hand experiential feedback. Therefore, it’s important not to ignore any of them and, more importantly, to regularly monitor them for ultimate success.
How your decision will affect your online success
A staff member takes to social media to complain about your customers after a particularly stressful day at work. It seems that your employees spend more time checking their Facebook, Twitter, Instagram and online dating sites than they do on work. With such a huge potential for disaster, you may be ready to ban social networks at your company altogether.
Customer feedback is incredibly important for any business, so online reviews are very valuable. E-commerce sites have made it easier for consumers to price-check and do quality comparison for any product or service they are interested in. Nobody wants to waste money on sub-par purchases, so for customers, reading online reviews is an important step in making their buying decisions. This means that online reviews are critical to businesses because they affect their online reputations and business productivity.
This is one story about PR and small businesses. Read How small companies do PR and what big companies can learn from them, 5 Things big companies know about PR that small businesses can learn from them, PR firms should avoid startups, and Why small businesses struggle with PR firms for more.
When you combine smart spending with strategic planning, your company wins
In 1971, two teachers and a writer in Seattle opened a shop to sell coffee, teas and spices for customers to take home and brew on their own. That was the birth of Starbucks. Facebook began in a dorm room and was only meant to be a method of communicating between Harvard University students. Every business starts small, but thinking big can bring you incredible success. Sometimes, all it takes is the right mix of bold courage, hard work and good public relations.
Improving your brand’s online reputation
When your company gets negative press, you may hesitate to publish anything online in your defense for fear of fueling the fire. It’s a Catch-22 because if you don’t control your message, everyone else will. If you are ready for your customers to move beyond a recent incident, here is how you can be heard through the firestorm.
Use PR to ensure your image remains intact
Ben Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Just look at some Google searches as proof. It seems the worst news always rises to the top. When it comes to online reputation, the stakes are high.
Reputation management: The importance of monitoring what the Internet says about your company
Most of us can recall a time when someone was talking about us behind our back. It certainly didn’t feel good to know that these conversations were happening or rumors were surfacing, and most of us felt helpless to shift the tide. Often, it took confronting those who seemed in conflict with us to clear the air, and even then, remnants of the initial sabotage lived on, regardless of whether it was true or not.
Learn why your current efforts may not be working and how PR can help
Your company is wonderful and many of your customers tell you so. If only they could tell other customers, prospects, applicants and key stakeholders. Well, they can, through social media and online review sites. But with so many sites to choose from, which ones are best?