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7 Pillars for Online Reputation Management

By Axia Public Relations

Seven important pillars of online reputation management (ORM) to effectively manage your company’s image.


A phone showing Google on it.A significant part of your audience is online. According to Forbes, brands receive immense growth if their online presence is extensively reputed. This is the main reason why your company needs efficient online reputation management techniques. 


A reputed brand on the internet is more likely to receive a massive amount of sales since online platforms connect your brand to a wider community. 


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Must Read: The importance of reputation management


Pillars for building your reputation management

Here are seven effective pillars to build and efficiently manage your company’s online reputation:

  1. Quality

In order to make your product stand out, you need to make it helpful and valuable. Make sure your company provides services and products that increase your brand’s credibility. 

  1. Uniqueness

Innovation is what drives industries successfully online. Adding uniqueness to your products can influence customers to purchase the product. 

  1. Company Culture 

A company’s culture widely influences its online reputation. How your brand responds to its audience plays an important role in building a strong online presence. This is why your company culture should always be polite and humble, yet professional. 

  1. Transparency

When people opt for a specific brand, they want to know everything about its culture and more. Ensure your brand retains transparency online since it contributes to gaining potential clients. 

  1. Speed

When your community asks for a solution to a particular problem, they don’t expect to wait hours for answers from well-established brands. To increase your brand’s online reputation, be quick and provide solutions to people’s queries. This also helps in boosting your ranking on search engines, which can be checked by regular SEO audits.

  1. Citizenship

Environmental awareness and distinct social influences, as well as responsibilities, come under citizenship. Since people support companies that contribute to such opportunities, make sure your brand contributes to these causes. 

  1. Accomplishments

People love to know what you have achieved so far. Be it a start-up or a well-established company, accomplishments play a significant role in building online reputations. 

By implementing these methods, your brand can gain immense popularity and get reputed over the internet easily. Axia Public Relations is here to help you with managing your company’s image. Reach out to us today or book a call to learn more about online reputation management.

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Topics: online reputation management

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