August 16, 2021
Optimize your business website with technical aspects to rank higher
Search engine optimization (SEO) is an integral step in building astrong online presence for a business. Technical SEO has the power to garner genuine traffic toward your website once Google algorithms recognize your brand website.
Your business may not be able to achieve a higher ranking in search engine result pages if your technical SEO is not in place. Once you have done a thorough technical SEO audit for your website and fixed the issues, you may not have to worry about it again. Now that’s interesting, isn’t it?
It is crucial you conduct the proper technical SEO audits for your website at the right time to get improved brand outreach and hence, better conversions.
Since we are aware of how technical SEO can impact your brand, let’s dive into the best practices to follow for these audits.
Best practices to follow for technical SEO audits
- Crawl your website
Integrated crawl reports help you spot and rectify all the technical errors present on your website, such as increased site loading time or duplicated content. All these loopholes can efficiently be bugged by page crawlers to index your website.
- Check your website on different browsers
Not all users come from the same browser, and thus, it is important to know your customer browser attribution.
Making your website mobile-responsive and compatible with varying browsers is an essential technical checkup.
- Check and test website speed
Let’s face it: the faster the website speed, the better it performs on the internet! Google tends to place high regard on website speed in all their SEO recommendations, and studies also show that faster websites tend to attract more audiences.
- Length of meta description
Google browsers have a set pattern to display your meta descriptions on the search engine results page (SERP). For better reach, it is advised to keep your descriptions concise while including your focus keyword.
Implementing technical SEO in the right fashion, along with detailed and consistent audits, can significantly contribute to your website’s traffic. At Axia Public Relations, our dedicated team can conduct technical SEO audits for you and give you the best insights to improve your website performance. Get started today. Book a no-obligation website consultation to learn more about SEO and its impact on your online visibility, leads, and conversions.