It's no secret that public relations and search engine optimization are powerful tools in the digital marketing toolkit. But what if we could combine the two strategies to get even better results?
From leveraging the power of press releases to using data to optimize content, you'll learn how to supercharge your PR and SEO efforts to create an impactful marketing strategy. With this approach, you’ll be able to help your company expand, reach higher search engine rankings, and reach a far wider audience.
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How can you effectively combine PR and SEO?
PR and SEO are two different strategies, and when used together, they can generate powerful results.
PR focuses on spreading the word about a company and its products or services through various strategies, such as press releases and interviews. On the other hand, SEO ensures search engines find your website and display it in the top results when people search for related keywords.
If you combine these two strategies, you can create an effective digital marketing strategy that will help your company stand out from the competition. For example, you can use PR to improve visibility and SEO to boost traffic, which can ultimately lead to more leads and sales.
How can combining the two help your company?
Running a company is a challenging task. From making sure your website content is up to date and relevant, to dealing with the ever-changing landscape of SEO and PR – all this can be overwhelming. However, combining PR and SEO can help you reach the success you’ve been striving for.
Combining PR and SEO can be beneficial for many reasons. It can help you:
- Boost your website’s visibility online
- Reach more customers
- Get more exposure in the digital world
By combining PR and SEO, you can help your company grow, reach a wider audience, and establish a name for your brand. The key to successfully combining PR and SEO is being informed on the latest PR and SEO best practices. To learn more about developing your digital marketing strategy, download our e-book about inbound marketing and how to implement it.
Harold Ader is a digital marketing specialist and freelance blogger from Manchester, writing exclusively for DigitalStrategyOne. In his spare time, you can find him in the garden or kitchen.
Photo by Dzenina Lukac
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