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What is SEO automation?

By Axia Public Relations

Cut down on manual work and put your search engine optimization efforts on autopilot


A computer doing automated SEO.Implementing the right search engine optimization (SEO) techniques to increase your website’s search engine ranking is no child’s play. While it requires consistent effort in well-researched keyword usage, SEO can significantly boost the organic traffic coming to your site. 


Over the years, SEO techniques have evolved to keep up with the changing times. Techniques that were relevant two decades ago are less likely to find any attention today. SEO automation is one such advancement that has enhanced the capabilities of web optimization. 


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Before getting into what to automate in SEO, here’s how SEO automation can help you in the longer run.


Why SEO automation?


Deep SEO practices include a lot of manual work, which can be daunting at times. Repetitive tasks are also likely to drain you. This is precisely where SEO automation comes to your rescue. 


Automating the mainstream data tasks and keeping only the decision-making process for manual consideration helps divide the overall load while achieving the desired outcomes. One can automate the technical SEO to analyze the ranking of the website and ditch the manual on-page SEO to generate automated meta descriptions using artificial intelligence and machine learning. 


What can be automated?


While SEO automation tends to cover most of the relevant practices, not all the tasks can be automated by default. 


Analysis tasks, including data fetching, site monitoring, and keyword search, can be automated to reduce the manual effort. On the contrary, customized processes like link building and content generation should never be automated to avoid the possibility of spamming. 


All in all, SEO automation has become a revolutionary tool in making processes more efficient and reliable. Interesting, isn’t it?

To learn more about the various SEO techniques, reach out to Axia Public Relations. Our experienced teams will be glad to walk you through these online practices! We recommend you book a no-obligation website consultation with our experts and start your SEO journey today!


Photo by luis gomes from Pexels

Topics: SEO, online public relations

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