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Combining SEO and PR: 5 ways to optimize your website

By Harold Ader

HTML from a website.When it comes to optimizing your website and getting higher rankings, combining SEO and PR tactics is a great approach. Let’s take a look at five ways you can combine both disciplines to achieve the best possible results.



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1. Incorporate link building

Link building is an integral part of a successful digital marketing strategy, as it helps to bring the two disciplines of PR and SEO together. From increasing brand awareness and visibility to boosting traffic and improving overall website rankings, link building can help you take your strategy to the next level.


Link building involves creating relationships with other websites and blogs to link back to your website. This not only helps you increase your online visibility but also drives more traffic to your website. Link building also provides your website with a “vote of confidence” from other sites, helping search engines rank your website higher in their search results.


To incorporate link building into your company's practices, reach out to relevant influencers, bloggers, and websites to request they use links that lead to your website. You can also conduct research to identify relevant blogs and websites in your industry and comment on their posts, leaving links to your own website.


Any website can benefit from link building; it helps rank higher in search engines, build relationships with other websites, generate leads, and improve conversion rates. Search engines can understand that your content is valuable and relevant by acquiring inbound links from other websites to your own.


2. Amplify and share your content

When it comes to combining PR and SEO, another effective solution is to amplify and share your content. This involves promoting your website and brand through different channels, such as social media and newsletters. 


This not only helps drive more traffic to your website but also increases your online presence. By utilizing social media profiles and channels to share and promote your content, you can get your message out to a wider audience and connect with potential customers. Moreover, you can improve your visibility on the internet and enhance your organic reach.


To make the most of this approach, use unique headlines and eye-catching visuals that will draw attention to your content. You can also take advantage of relevant hashtags and other tools to spread the word about your content quickly and effectively.


3. Improve Your Influencer Outreach

Improving influencer outreach is essential for companies to reach their target audience. With this approach, you can establish meaningful relationships with people in your industry who have the power to influence others.


This can result in increased brand awareness and recognition, which can then lead to higher traffic, improved engagement, and better conversions. Influencer outreach also allows you to connect with potential customers and get insights into trends so you can make informed decisions about your business strategy. 


You can start by optimizing your content for search engine visibility and leveraging the power of news releases, blogs, social media posts, and other communication channels to reach a wider audience. 


4. Align your brand messaging

Having an aligned brand messaging is essential to any business that must keep its communications, visuals, and interaction in line to keep its brand promise and identity. Combining the efforts of PR and SEO can help you create a unified message that resonates with customers and reflects positively on the company. 


You can also outsource these services. Find a company that understands your target audience to help you come up with consistent brand messaging. Finding a company that operates in your area is even more beneficial since they’ll be able to understand your local audience better and help your business expand locally.


For instance, if you’re based in Florida, you can find top Florida SEO Companies to assist in crafting content that contains keywords and phrases that will help to reach a wider audience. This kind of professional assistance will ensure your company’s online presence is consistent, recognizable, and successful.


5. Analyze and Adjust

It is also crucial to regularly review your combined PR and SEO efforts to ensure success. You should monitor the results to see what is working and what needs to be changed. Evaluate the feedback you receive and make the necessary adjustments to reach your desired outcome. 


By combining PR and SEO, you can help your company grow, reach a wider audience, and establish a name for your brand. The key to successfully combining PR and SEO is being informed on the latest PR and SEO best practices. To learn more about developing your digital marketing strategy, download our e-book about inbound marketing and how to implement it.


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Harold AderHarold Ader is a digital marketing specialist and freelance blogger from Manchester, writing exclusively for DigitalStrategyOne. In his spare time, you can find him in the garden or kitchen.



Photo by Pixabay from Pexels

Topics: SEO, online public relations, web design & development

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