The Public Relations Blog

Jacob McKimm

Jacob McKimm Jacob McKimm earned an integrated communications degree from Florida State College at Jacksonville in Jacksonville, Fla. Jacob has been with Axia since August 2015. Read Jacob's recent blog posts below.

Recent Posts:

How to get your company on Wikipedia

6 steps to earn a Wikipedia article for your organization

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines with which you must comply before moderators will allow your company to appear on Wikipedia.

Read More

Topics: public relations, featured, PR tips, online public relations, shared media

Hack: Get more likes for your company's Facebook page

Use liked posts to build more likes for your business’s Facebook page

Getting likes on your company’s Facebook page can be hard work unless you’re a well-known company. The payoff is worth it. More likes means more people looking at content on your page, which increases the odds of people sharing your content to potential customers.

Read More

Topics: public relations, featured, shared media

How to create business relationships online

Making and keeping happy customers

One of the key parts of the digital age when it comes to PR is creating relationships between consumers and your business. By establishing a relationship, you create a bond that not only makes it more likely that customers will purchase from you again, you also set a good precedent that encourages your customers to refer your company to others interested in similar products. Customers can also help your business by providing the vital data and feedback you need to improve the customer experience.

Read More

Topics: public relations, featured, content management, shared media

3 ways buyer personas are essential for PR

Learn how buyer personas make it easier than ever to target customers

These days, companies can’t survive with only a vague understanding of what kinds of customers they want. Consumers want to be catered to, and when you’re working in PR, you need to understand not only what customers want, but also what drives them. This allows PR experts like those at Axia Public Relations to predict what customers want and adjust the message accordingly.

Read More

Topics: public relations, featured, buyer personas

3 ways to keep customers happy

The value of a repeat customer

Running a business involves many elements, chief among which is keeping your repeat customers. Since they have sought your services before to fulfill a need, it’s likely that they’ll seek out your services or products again, whether it’s right after their first purchase or a few months down the road.

Read More

Topics: public relations, featured, ReviewMaxer

4 things the media wish companies knew about pitching

Get your story to the right person at the right time

Successfully pitching the media is one of the most important tasks a PR company can perform for its clients. Through a pitch, a PR firm can ensure that the media publishes a client’s story and that many people read it.

Despite the importance of the practice, the companies that hire PR firms to pitch often know very little about the process itself. It is important for client companies to also understand the process so that they can help fine-tune the PR firm’s pitches in order to get better results.

Read More

Topics: media relations, public relations, featured

3 ways Google’s changes to Google+ will affect your PR plan

Google has changed the SEO and social media game again, so you’ll need to change with it

Google recently announced a major change in how it handles Google+ for businesses. Most of the features a Google+ profile had before, such as phone numbers, reviews, operating insights and page insights, can now be found on the Google Maps profile. This update affects how a company should manage its SEO and prioritize its Google profiles.

Read More

Topics: public relations, featured, SEO, shared media

4 reasons why you should add videos to your blog

Connect with more people with video summaries

One of the best ways to engage with consumers is through the use of visuals – especially videos. A video summary is a video that recaps the content of a written article. More and more websites are using them to connect with audiences. Adding video summaries to your written content is another way to connect with and engage your audience. We compiled a list of four reasons why video summaries are an exceptional addition to your blog posts, website and even newsletters.

Read More

Topics: public relations, featured, inbound marketing, shared media

How to create a video summary


Adding video summaries to written content is one way to attract people to the content your company creates. It’s also a great way to retain an audience. Video summaries provide readers another type of visual and continue to gain in popularity.

Depending on your focus, you could create very involved video summaries with the help of a professional videographer or you could use a webcam-equipped computer to create your own straightforward video summary. We’ve assembled a guide below that describes the basics for creating a video summary for blogs and other articles that your company produces.

Read More

Topics: public relations, featured, inbound marketing, shared media

3 ways to increase engagement on your business’ LinkedIn page

Keep your LinkedIn page active

In the past, people treated LinkedIn simply as a tool for professionals to network with each other. Times are changing. Business pages are now important tools for sharing news about a company and for attracting professionals – as supporters, employees or potential employees – to the company.

Read More

Topics: public relations, featured, inbound marketing, shared media

Get Free Widget

Liked this blog post? Share it with others!


Comment on This Article