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The Public Relations Blog

Jacob McKimm

Jacob McKimm Jacob McKimm earned an integrated communications degree from Florida State College at Jacksonville in Jacksonville, Fla. Jacob has been with Axia since August 2015. Read Jacob's recent blog posts below.



Recent Posts:

What it means to be a resource for others

Being a resource can benefit both you and your company.

 

Running into issues is a fact of life in the business world. No matter how smooth your operation is, at points something will break, questions will need answers, a team will run into roadblocks, and other issues will strike. Any proficient company has methods to clear these problems, but a productive way to handle them is being a resource to others.


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Topics: PR tips

The essentials for taking effective work breaks

It can be easy to feel overstressed and overworked when dealing with daily assignments for your job. One thing can lead to another, and the next thing you know, your zeal for dealing with the day’s work is drained, yet you still have things to do. A helpful way to regain that spark is to take a break.


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Topics: PR tips

How to stay organized and focused during the day

Make your days more productive with a simple list.

 

In today’s workplace, it can be easy to feel overwhelmed. From meetings to constant emails, losing focus on what you should be doing is simpler than people would like to admit. This can happen in any part of a company, from the company’s leaders to its interns. At times, it can feel like you’re simply reacting to others’ issues instead of completing goals.

 

There is a way to cut through all the hustle and bustle and keep yourself organized: a to-do list.


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Topics: PR tips

The basics of a mobile-friendly website

A mobile-friendly website is key for success.

 

According to Statcounter, 56.5% of all global web traffic is done via mobile devices as of March 2022. This means the majority of people viewing your website are likely doing it via a mobile device. Because of that, you’ll need to make sure to give mobile users the best experience they can on your site. Thankfully, there are ways to make your site mobile-friendly and several ways to check how your website looks on mobile devices, making this less painful than it may seem.


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Topics: web design & development

The value of being punctual

Use punctuality to earn opportunities and build relationships

 

Being somewhere on time sounds simple, but it has a huge impact. Think of instances where you’ve been punctual in your personal life, such as going to a dinner reservation or a doctor’s visit. By being punctual, you prevented stress that would’ve happened if you were late. Being there on time helped make sure everything went smoothly.

 

Business is no exception. Punctuality can benefit not only you, but also your client and your relationship with them.


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Topics: PR tips

Dressing right for business

Picking the right outfits for success

 

One lesson children learn is the value of dressing to impress. After all, what you wear can say a lot about you, so it’s important you give a strong first impression with a thoughtful outfit when it matters.

 

As adults, it’s even more important. What you wear can make or break business-related matters. The right outfit can be the tipping point that gets your company a new customer or contract. Because of this, staying conscious about what you wear to business-related functions is important.


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Topics: PR tips

The fundamentals of testimonials and how they can help you

Testimonials can help sell your company’s services and goods

 

In today’s crowded world, it’s important that your company boasts how you’ve helped solve others’ problems and how its unique value proposition has been a benefit to others. This shows people why they should employ your company’s services or products over your competitors’. You can do this with a strong portfolio, but there’s another way to demonstrate value: testimonials.


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Topics: PR tips, shared media, owned media

Foundations of a strong portfolio

Develop a powerful portfolio to show your company’s value

 

Your portfolio is your company’s way of telling the world your services are proven to solve your customers’ needs. However, it’s easy to think creating a portfolio is simply gathering high-profile client results on one page to dazzle and impress potential customers. There’s more to your portfolio than making a fancy first impression.


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Topics: online public relations, web design & development

How Canva can help you create graphics for your company

Start making fresh, custom graphics with Canva

 

High-quality graphics are vital for your website. However, creating them isn’t easy; you’ll usually need dedicated graphic designers, and once the graphics are made, you’ll have to share the raw file within your company, ensure people in your company have dedicated graphic editors installed, and be sure they know how to use them. What if there was a simpler way to make your own custom graphics and share them?

 

There is, and it’s called Canva.


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Topics: shared media, web design & development, social media

Why using high-quality graphical content for your website is important

Use the right graphics to help your company’s public relations

 

Graphics are core to how your company presents itself to the rest of the world. They not only let you show off your company’s products, but they’re also essential for creating the image you want to broadcast and for helping engage users on your company’s website or social media outlets. 

 

It can be tempting to skimp on graphics and use low-quality ones to save some money, but you need to use high-quality images to give the best impression of you and your company. Low-quality graphics that look like they came from the early 2000s might’ve worked back then, but in a world of crisp and high-resolution graphics, you’ll look bad.


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Topics: shared media, web design & development, social media

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