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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Jacob McKimm

Jacob McKimm earned an integrated communications degree from Florida State College at Jacksonville in Jacksonville, Fla. Jacob has been with Axia since August 2015.

Read Jacob's recent blog posts below.

Recent Posts:

Why you should take time to disconnect from technology

Breaks from tech can help you recharge and focus on your work.


Today’s technology has been a blessing for productivity – but also a curse in some ways. Connecting to your team and company 24/7 with technology like smartphones means you can easily reach someone and have people reach you, but it also means you can’t disconnect yourself from work, which can lead to issues like decreased creativity.


There is a way to solve this. Smartphones and computers are tools we willingly associate with, so we can put them down at any time, as well. This means you can, and should, occasionally disconnect from technology to help recharge your brain and help you relax.

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Topics: PR tips, technology

3 tips for getting started with social media influencers

Use these tips to create and maintain a positive relationship with influencers.


Social media influencers are becoming important to consumers, and their advice is affecting consumers’ purchasing decisions. According to a 2022 survey, 37% of consumers trust social media influencers more than brands. Reflecting this, Influencer Marketing Hub expected the social media influencer marketing industry to grow to $13.8 billion in 2021 and expects it to hit $16.4 billion in 2022.


The growing influencer market means now’s a great time to start working with an influencer to promote your company’s products or services. However, you’ll need some preparation before you get started in the world of social media influencers.

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Topics: online public relations, shared media, social media

Disclose business relationships when promoting

Disclose business relationships you have with content you’re promoting to stay out of trouble.


The internet is filled with all sorts of ways to advertise groups and companies. From quick social media posts to long-term influencer campaigns, there are many ways to tell the world about a company or service you like. At some point, you might feel like promoting brands and companies you work with. There’s nothing wrong with that, but it’s important that you disclose any business relationships you have with the business or group you’re promoting while doing so.

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Topics: PR tips, ethics, social media

What it means to be a resource for others

Being a resource can benefit both you and your company.


Running into issues is a fact of life in the business world. No matter how smooth your operation is, at points something will break, questions will need answers, a team will run into roadblocks, and other issues will strike. Any proficient company has methods to clear these problems, but a productive way to handle them is being a resource to others.

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Topics: PR tips

The essentials for taking effective work breaks

It can be easy to feel overstressed and overworked when dealing with daily assignments for your job. One thing can lead to another, and the next thing you know, your zeal for dealing with the day’s work is drained, yet you still have things to do. A helpful way to regain that spark is to take a break.

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Topics: PR tips

How to stay organized and focused during the day

Make your days more productive with a simple list.


In today’s workplace, it can be easy to feel overwhelmed. From meetings to constant emails, losing focus on what you should be doing is simpler than people would like to admit. This can happen in any part of a company, from the company’s leaders to its interns. At times, it can feel like you’re simply reacting to others’ issues instead of completing goals.


There is a way to cut through all the hustle and bustle and keep yourself organized: a to-do list.

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Topics: PR tips

The basics of a mobile-friendly website

A mobile-friendly website is key for success.


According to Statcounter, 56.5% of all global web traffic is done via mobile devices as of March 2022. This means the majority of people viewing your website are likely doing it via a mobile device. Because of that, you’ll need to make sure to give mobile users the best experience they can on your site. Thankfully, there are ways to make your site mobile-friendly and several ways to check how your website looks on mobile devices, making this less painful than it may seem.

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Topics: web design & development

The value of being punctual

Use punctuality to earn opportunities and build relationships


Being somewhere on time sounds simple, but it has a huge impact. Think of instances where you’ve been punctual in your personal life, such as going to a dinner reservation or a doctor’s visit. By being punctual, you prevented stress that would’ve happened if you were late. Being there on time helped make sure everything went smoothly.


Business is no exception. Punctuality can benefit not only you, but also your client and your relationship with them.

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Topics: PR tips

Dressing right for business

Picking the right outfits for success


One lesson children learn is the value of dressing to impress. After all, what you wear can say a lot about you, so it’s important you give a strong first impression with a thoughtful outfit when it matters.


As adults, it’s even more important. What you wear can make or break business-related matters. The right outfit can be the tipping point that gets your company a new customer or contract. Because of this, staying conscious about what you wear to business-related functions is important.

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Topics: PR tips

The fundamentals of testimonials and how they can help you

Testimonials can help sell your company’s services and goods


In today’s crowded world, it’s important that your company boasts how you’ve helped solve others’ problems and how its unique value proposition has been a benefit to others. This shows people why they should employ your company’s services or products over your competitors’. You can do this with a strong portfolio, but there’s another way to demonstrate value: testimonials.

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Topics: PR tips, shared media, owned media

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