The Public Relations Blog

Highlight the currency of your media pitches to interest journalists.

 

When you consume news, you may notice a pattern: Most news is timely. Likely, you prefer to hear about events that happened recently — the more current, the more interesting. This is called timeliness, and it’s one of the most important pillars of newsworthiness.

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Catch journalists’ and news consumers’ attention with well-known names.

 

Have you ever seen a news story about a celebrity doing something ordinary and thought, “Why do people care?”

 

The answer: Because they are a celebrity! A story pitch featuring a famous person is likely to catch a journalist's attention, and the story they publish will likely catch a news consumer’s attention in turn.

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