The Public Relations Blog

Yulia Dianova

Yulia Dianova Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge. Yulia has worked for Axia Public Relations since July 2015. Learn more about Yulia Dianova. Read Yulia's recent blog posts below.



Recent Posts:

3 reasons why your company needs media relations

Grow your business using media contacts

When you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. No doubt, this is something that would do it. However, there are other ways to grow your company without necessarily being No. 1 on Google. And one of the most important is building solid media connections.

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Topics: Media Relations, Earned media

3 outreach campaign metrics that will double your success

How to measure your strategy performance

Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results. It’s very important to understand that measuring your results will help you improve your future outreach campaigns.

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Topics: Measurement, Strategy

3 ways good PR habits improve your search engine optimization

How to easily boost your company’s SEO

Many companies want to believe that search engine optimization is a thing of the past. This is far from true. Google changed its algorithm. So, while SEO has changed, it remains a critical factor in your company’s ranking on Google.

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Topics: SEO, Owned media

How to triple your company’s Instagram following in 1 month

Generate more leads on Instagram

Instagram is a social media phenomenon no digital marketer can ignore. With 1 billion active users, Instagram is a dynamic visual medium that is highly effective in attracting new leads and converting them into customers. Instagram’s popularity makes it a highly competitive environment too. Thousands of companies are competing for a split second of potential customers’ attention.

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Topics: Shared Media

3 tips for an effective content strategy

How content can help your company thrive


For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. You need content that converts. How can you cut through the noise and draw attention to your brand?

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Topics: Inbound Marketing, Owned media, Strategy

3 ways to grow your company Facebook group

How to effectively use Facebook groups to grow your company


As you might know, Facebook changed its algorithm last year. The biggest social network in the world went back to serving its original purpose of connecting friends and family. Where does this change leave companies? Does it mean that your company should no longer include Facebook in its overall digital marketing strategy?

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Topics: Shared Media

4 easy ways to promote your company content for free

How to make your content discoverable and shareable to generate new leads


Millions of companies compete for attention on Google. How can you outsmart your competition? The answer is simple: Create great content to attract, convert, and delight your target audience. The well-known cliché content is king remains true. Providing valuable information to your audience will build trust in your products or services.

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Topics: Inbound Marketing, Shared Media, Earned media, Owned media

Facebook marketing success in 4 easy steps

How to make the most of your company Facebook business page


Facebook is the biggest social network in the world. TechCrunch reports the social media giant had 2.23 billion monthly active users as of April 2019. Companies that want to connect with their target audiences should definitely be engaging them on Facebook.

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Topics: PR Tips, Shared Media

3 critical PR tactics to help you rank # 1 on Google

How to use PR methods to rank high on search engine results


Many companies mistakenly think that public relations strategies are only for getting media coverage. Wrong! It’s true that media relations are a big part of PR. However, PR comes with many additional benefits for your company.

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Topics: SEO

4 unique ways to increase your company’s visibility

How to grow your customer base


We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you. Increasing your company’s visibility should be the key driver behind your company’s marketing strategy.

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Topics: SEO, Inbound Marketing

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