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The Public Relations Blog

Yulia Dianova

Yulia Dianova Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge. Yulia has worked for Axia Public Relations since July 2015. Learn more about Yulia Dianova. Read Yulia's recent blog posts below.



Recent Posts:

Four reasons why your content marketing strategy isn’t working

Content is the heart of any marketing campaign. By creating content, we communicate with target audiences and build lasting connections. Content marketing strategy is one of the most important components of any digital marketing campaign, so it is important to do it right. There are four common mistakes in content strategies:


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Topics: inbound marketing

Why SEO is still important in 2022 and beyond

Search engine optimization (SEO) is the most controversial concept in digital marketing. With every Google algorithm update, there is always a new SEO dead trend. Nevertheless, SEO continues to be one of the most significant inbound marketing strategies.

 

There is no doubt that SEO has changed over the years. Keyword stuffing and link buying are all in the past. Why is SEO still important for business’ success, both present and future?


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Topics: online public relations, owned media, web media

How inbound marketing can help you to scale up your business in 2022

Hubspot defines inbound marketing as a business methodology that attracts customers by creating valuable content and tailored experiences. In other words, inbound marketing generates leads and builds connections with customers by providing the value and experiences they need. In contrast, outbound marketing occurs when you interrupt your target audience with content they may not be interested in. 

 

Let’s discuss how you can use inbound marketing to scale up your business. Inbound marketing strategy has three stages: attract, engage, and delight.


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Topics: PR tips, inbound marketing

Four reasons why inbound marketing works better than direct sales

Inbound marketing is a business methodology that attracts customers by creating valuable content and tailored experiences, according to Hubspot. Inbound marketing has proven to be the most effective way to grow your business. Why is inbound marketing more effective than outbound marketing strategies like direct sales?

 

Inbound and outbound marketing are two different ways to get your customers' attention and grow your business. You don’t have to completely eliminate outbound strategies. These two approaches successfully complement each other in many cases.

 

However, many successful businesses favor inbound strategies over direct sales for the following four reasons:


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Topics: PR tips, inbound marketing

Four criteria to consider when analyzing your competition

How well do you know your competitors? Analyzing your competition is a powerful way to enhance your digital marketing strategy. Competitive analysis is a process of systematically comparing your company, products, and services against your key competitors. Its main purpose is to understand your competitors’ strengths and weaknesses, as well as find gaps in the market. 

 

There are four criteria to consider when analyzing your competition:


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Topics: PR tips

5 reasons content marketing is similar to traditional PR

Currently, content marketing is one of the most talked about marketing strategies in the industry. Creating great content is the foundation of many promotional strategies, such as search engine optimization, email marketing, organic traffic generation, and more.


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Topics: PR tips, online public relations

5 steps to get massive organic traffic to your company site and generate leads

Getting visitors to your company’s site is your ultimate marketing goal, and attracting users who will be interested in your products and services is even better. Your company's marketing strategy includes many stages—advertising, social media, search engine optimization, email marketing, media relations, etc.—to achieve this goal. Many companies underestimate the value of getting organic traffic to their site. While the task is achievable, it requires some work and planning. 


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Topics: PR tips, online public relations

Four ways to keep your digital marketing strategy up to date

According to Hubspot, digital marketing helps companies reach larger audiences compared to traditional methods by targeting users who are most likely to buy their product or service. Because digital marketing is a fast-paced world, your digital marketing strategy needs to stay up-to-date. How do you keep up and not to miss out on the most recent trends in digital marketing?

 

Here are four ways to keep up with the digital marketing industry and improve your digital marketing strategy:


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Topics: digital PR, PR tips

How to do a successful digital marketing audit in three easy steps

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. 

 

A digital marketing audit is a detailed analysis of your company's digital marketing strategies. It includes all aspects of online marketing efforts your company is focusing on, such as social media strategy, search engine optimization (SEO), email marketing, and content marketing strategy. 


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Topics: digital PR

How to create a content marketing strategy that will actually work

High-quality content plays a critical role in your company's digital marketing efforts. Even with upcoming changes to Google, a good page experience doesn't override having great, relevant content. 

 

How do you create a content marketing strategy for your company that works? Many digital marketing experts strive to attract leads and convert them into loyal customers. 


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Topics: PR tips, PR planning

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