The Public Relations Blog

How to get more leads and increase conversion through blogging

Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. Why? When you write new blog posts, you update your company’s website.

Why your company should utilize inbound marketing

The concept of inbound marketing isn’t new to most of us. It’s been around for a while and many people associate it with successful marketing.

How to grow your company’s visibility

Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers.

How to reach out to journalists

If you remember the world before social media, then you know that back then, to stay connected meant to be in touch personally. Being connected meant sharing experiences and activities together.

Why your organization should have a Facebook group

Facebook groups have become part of our daily Facebook use, and most people belong to multiple groups. While Facebook groups are extremely useful in general, they have a huge impact when you use them in your marketing strategy along with your company’s business page. Here are three reasons why.

Why your company needs content every week

It’s a well-known fact that blogging is the key to a successful content marketing strategy. Blogging has become a great way for companies to improve their search engine optimization, get their message out, and establish themselves as an authority in their industry.

There aren’t many people who read the newspaper at breakfast anymore. Most of us get the news from our phones through social media. However, traditional media – like newspapers and major news outlets – still hold value in our fast-paced, 24-hour news cycle. Social media curates content from many sources, including traditional media outlets. Its platforms are a dynamic medium that your company should use to share news as well as engage with current and future customers.

Why PR professionals are more effective at media relations than marketers

Companies use media relations as a means of reaching their important audiences. This is a great strategy. Stories that appear in the media are highly credible and reach large audiences effectively at no expense.

It’s a fact that public relations professionals are more successful in building relationships with the media and getting news coverage than their marketing counterparts. Why do marketing professionals hate pitching the media?

How to benefit from marketing and PR strategies

The terms “marketing” and “public relations” aren’t interchangeable. Defining what makes them different can help you create better-focused marketing and PR campaigns, with better objectives, goals and expected outcomes.

How to cultivate long-term relationships with journalists

Navigating relationships with newsrooms and media contacts is challenging sometimes. Journalists play an important role in sharing your company's story, which, in turn, helps to build your credibility in the marketplace  and attract more customers. Journalists are a key audience for your company, and your success depends – in part – on them.

Working with the media is all about relationships — mutual trust, respect, meeting deadlines, and occasionally making friendship. Here are three important ways trust plays a key factor in building successful, mutually beneficial relationships with reporters, editors, bloggers and producers.