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The Public Relations Blog

Yulia Dianova

Yulia Dianova Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge. Yulia has worked for Axia Public Relations since July 2015. Learn more about Yulia Dianova. Read Yulia's recent blog posts below.

Recent Posts:

3 golden rules of PR ethics in 2018

How to be an ethical public relations professional

Some people think of public relations professionals as manipulators of public perceptions. Sadly, some individuals view PR strategies as tools to trick people into doing something. PR professionals are often accused of distorting reality and spreading propaganda. How do you avoid ethical accusations in your PR practice? Here are three rules to remember to remain ethical as a PR practitioner.

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Topics: Featured, Public Relations, Ethics, Earned media

4 signs that you’re overposting on social media

How to avoid losing your social media followers

A successful social media strategy requires commitment and consistency. Posting original, entertaining and useful content regularly is essential to success. Sometimes, in spite of your efforts, you see a drop in your social media key performance indicators. This might be a sign that you’re posting too much.

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Topics: Featured, Public Relations, Social Media, Online Public Relations, Shared Media

Promote your brand on Facebook Live

6 steps to grow your client base using livestreaming on Facebook

FacebookLive is a great way to build relationships with your key audiences. You get to know your target public and tell them about your brand. It’s easy to stream live on your company’s Facebook page and connect with your followers. Here are six important steps for you to succeed.

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Topics: Featured, Public Relations, Online Public Relations, Social Media

3 key ways to use social media for crisis communications

How to make the most of social media when times are tough

Even the most seasoned public relations professionals find managing social media in a crisis challenging. News spreads fast on social media. Things can escalate in a matter of minutes. Marketing departments are often in a position where they must act swiftly and shrewdly when their company’s reputation is at stake. The good news is that social media can help you mitigate crises when you use it wisely.

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Topics: Featured, Public Relations, Social Media, Crisis Communications

5 media-pitching rules for 2018

How to build long-lasting media relationships

When you think of media, you think about placement for your company’s product or service. However, media is much more than getting your story published. Pitching your story to the media is about creating long-term mutually beneficial relationships with journalists. How do you pitch so that journalists will pick your content and connect with you as a source for their future stories?

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Topics: Featured, Public Relations

3 ways to step up your SEO game

Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Google strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your company’s marketing endeavors.

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Topics: Featured, Public Relations, Online Public Relations, SEO

3 steps to determine the value of your social media following

How to make the most of your social media engagement

There is no doubt that social media marketing is very important. It allows companies to directly engage with their customers, build brand presence and ultimately grow their businesses. You can use various metrics to measure your social media strategy success. Some companies believe that the total number of followers or fans is what matters the most for having a well-established presence online. How do you determine the value of your social media following?

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Topics: Featured, Public Relations, Social Media, Online Public Relations

4 steps to maximize your social media strategy

How to attract more traffic to your social media platforms

 Many companies rely on their social media strategy to help grow their business. Social media spreads the word about your brand, establishes your credibility, gets you more leads and brings you convertible traffic. Obviously, you want to use social media platforms to their full potential. The question is how? Unfortunately, there’s no one-size-fits-all approach. There are, however, certain key steps that work to maximize your social media efforts.

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Topics: Featured, Public Relations, Online Public Relations, Social Media

5 misconceptions about PR

Your all-in-one guide to understanding the role of public relations

Everyone is familiar with the term public relations. Most people can give their own interpretation of what it means. The Public Relations Society of America defines PR as a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

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Topics: Featured, FAQ, Public Relations

4 golden rules for working with bloggers

How to maximize your partnerships with bloggers

Bloggers are the moving force of marketing. They spread the word about your brand and increase your traffic and leads. Long-term partnerships with bloggers will help you grow your business. How do you work with bloggers? What are the steps for success?

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Topics: Featured, Public Relations, Blog, Online Public Relations

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