June 14, 2019
Generate more leads on Instagram
Instagram is a social media phenomenon no digital marketer can ignore. With 1 billion active users, Instagram is a dynamic visual medium that is highly effective in attracting new leads and converting them into customers. Instagram’s popularity makes it a highly competitive environment too. Thousands of companies are competing for a split second of potential customers’ attention.
With the right Instagram strategy in place, your company will succeed in attracting more followers, educating them, and converting them into clients and customers.
Here are three easy steps that will help your company triple its followers in just one month.
1. Take hashtags very seriously.
Using hashtags is something most people do by default. However, using the best, most relevant and reasonably competitive hashtags takes some planning. Business accounts should do research on the most popular hashtags. Luckily, there are many tools you can use. The number of hashtags you use matters too. The optimal number of hashtags per post is 11.
2. Take full advantage of Instagram Stories.
Stories on Instagram – though short-lived (each story is only visible for 24 hours) – are the most powerful tool to grab your audience’s attention. Social media audiences are gravitating toward videos these days. Instagram is where short videos are doing particularly well in attracting and retaining people’s attention. Make sure your company publishes stories regularly. Success stories, behind the scenes, how-to, and interviews are examples of the types of stories that do well.
3. Run contests.
Having Instagram contests is a great way to engage with your audience and spread the word about your company. Contests can vary in formats. The general idea is that for a small prize, like a coupon, VIP access, or a gift, you ask your audience to do something, such as share or like your post. It works like magic every time. Instagram contests increase engagement, attract new followers, and are a fun way to promote your company.
Instagram is one of the leading channels to promote your company. With strategic use of hashtags, stories, and contests, you’ll be able to increase your company follower base in no time.
As with any social media platform, your Instagram marketing strategy requires planning, execution, and analysis. Axia Public Relations’ PR specialists have unique content marketing skills and will implement inbound marketing strategies to help your company grow. Download Axia’s complimentary Inbound Marketing Guide to take your content and social media strategy to the next level.
Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.
Topics: shared media