How to use PR methods to rank high on search engine results
Many companies mistakenly think that public relations strategies are only for getting media coverage. Wrong! It’s true that media relations are a big part of PR. However, PR comes with many additional benefits for your company.
Now, you’re probably thinking, how does PR improve my Google ranking?
PR is not just about news releases and news coverage. It’s a diverse discipline that continues to change and adjust to the digital world.
These three core PR elements are critical for your company to succeed in today's world.
1. Media links will increase your site authority.
One of the critical components of any PR campaign is building relations with key media outlets. When your company appears on a media outlet’s website, it boosts your credibility. It also improves your search ranking. Links to and from your company and media outlets are extremely helpful for your SEO.
2. Good writing is a must.
PR has always been about good writing. You can’t succeed with your PR campaign if your message is poorly written. Google’s search engine is no different. Content free of grammatical errors, clearly written, and easy to read will raise your search engine ranking. This means your target audience will easily discover your content.
3. Analysis is everything.
Any PR campaign starts with research, followed by planning, implementation, and analysis. No matter what the campaign – whether you’re running a social media campaign, an email blast, or Google AdWords for your company – analyzing your campaign’s results is very important. Digital space is a dynamic place. You need to know how to adjust your campaign based on your target audience’s responses. Making changes and emphasizing your campaign strengths will secure your future success.
Media relations, impeccable writing, and analyzing your campaign results are critical to your digital marketing success. They’ll help you to increase your company’s authority and will secure your spot on the first page of Google’s search results.
Axia Public Relations implements inbound marketing strategies to grow its clients’ businesses. Download Axia’s complimentary Inbound Marketing Guide to take your company to the next level.
Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.