3 tips for an effective content strategy

By Yulia Dianova

jeshoots-com-632498-unsplashHow content can help your company thrive


For your company’s content strategy to be successful, it must result in content that educates your audience, establishes your authority in your industry, and increases your brand awareness. You need content that converts. How can you cut through the noise and draw attention to your brand?


Here are three tips to use in your company content marketing strategy:

 

1. Know your buyer personas.

Regardless of what type of content you’re creating, you should always have your target audience in mind. You need to know your audience to create what interests them. A buyer persona is a representation of your ideal customer based on your marketing research and data you have about your existing customers.

 

2. Alternate types of content.

Many companies underestimate the importance of alternating different forms of content. Blog posts are not the only content that can educate and spread awareness about your brand. If you provide the same type of content all the time, eventually your readers will get bored, and your conversion rates will drop. You need to recycle and use different sorts of content, like e-books, webinars, podcasts, and slideshows, to get your message across. Alternating different forms of content keeps your readers’ interest and secures your conversion rates long term.

 

3. Use content that stands out.

Because you’re competing with your rival companies for your target audience’s attention, you need to create something unique in order to stand out. Knowing your competition, your audience, establishing your own voice, and providing useful information your audience wants are the key steps to doing that.


Content strategy is essential for your company’s success. Without an effective content road map, your company won’t attract new customers and will fail to retain the existing ones. Build your content strategy with your buyer personas in mind; make content stand out from your competition; and alternate forms of content you offer, like e-books, blog posts, and podcasts, to increase your brand awareness and establish your company as a thought-leader in your industry.


Axia Public Relations’ certified PR specialists have unique content marketing skills and will implement inbound marketing strategies that will help your company grow. Download Axia’s complimentary “Inbound Marketing Guide” to take your content and social media strategy to the next level.

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Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.

 

Featured photo by JESHOOTS.COM on Unsplash

Topics: Inbound Marketing, Owned media, Strategy

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