3 reasons why your company needs media relations

By Yulia Dianova

Grow your business using media contacts

austin-distel-PkS3hCZmYts-unsplashWhen you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. No doubt, this is something that would do it. However, there are other ways to grow your company without necessarily being No. 1 on Google. And one of the most important is building solid media connections.

 

Here are three reasons why your company needs media relations to prosper:

 

1. Improve your company’s site ranking

Media links are important for search engine optimization. They show Google that your company’s site is trustworthy. Links from reputable media outlets increase your authority and move you higher on Google’s search results.

 

2. Bring you more business connections and leads

Established media outlets and journalists have vast audiences. Engaging with a journalist on social media and putting your company’s message in front of that person’s audience can connect you with potential leads.

 

3. Build your authority

Readers trust their favorite media outlets. A story coming from a respectable source will establish your company’s authority in your industry and spread the word about your company.

 

Having good media relations is critical for your company’s growth and development. Media connections can build trust with your audience and increase potential leads.

 

Axia Public Relations’ team of experts will help your company get the earned media it needs to attract customers, encourage brand loyalty, and increase profitability. Contact us today or download our complimentary e-book “Learn Media Relations from the Media” for more information on the benefits of news coverage for your company.

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IMG_9598RT-1Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.

 

Featured photo by Austin Distel on Unsplash

Topics: Media Relations, Earned media

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