How to measure your strategy performance
Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results. It’s very important to understand that measuring your results will help you improve your future outreach campaigns.
Which key metrics from your company marketing campaign should you take into consideration?
1. Conversion rate
You know it’s important to get traffic to your company site, and you do your best to attract customers and generate leads. What really matters is how many of those followers and supporters will buy your company's products or services. In other words, how many of those leads will convert into customers? That’s what fuels growth.
2. Social media engagement
Reaching out to your audience through your social media channels is one of the key steps to increase awareness about your company. Your social media strategy efforts only pay off if you succeed in engaging with your followers and getting them to perform the actions you want. An action could be to share your company content, or click on your company site, or comment and like your post. Measuring your social media audience's engagement allows you to better understand what type of content resonates with them and how you can improve.
3. Advertisement performance
While driving organic traffic is important, professionally crafted ad campaigns are extremely effective for growth. And analyzing those campaigns is a must for your future paid efforts. Things to consider are your target demographics, your visuals (photos and videos), and platforms you have chosen to run your campaign on.
Analyzing the results of your outreach campaigns is as important as planning and execution. Your company conversion rate, social media engagement, and advertising performance are critical factors for future marketing outreach success.
Axia Public Relations professionals can effectively execute every stage of your inbound marketing campaign. Download Axia’s complimentary Inbound Marketing Guide to take your content and social media strategy to the next level.
Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.