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3 ways good PR habits improve your search engine optimization

By Yulia Dianova

austin-distel-1517505-unsplashHow to easily boost your company’s SEO

Many companies want to believe that search engine optimization is a thing of the past. This is far from true. Google changed its algorithm. So, while SEO has changed, it remains a critical factor in your company’s ranking on Google.


SEO is a complex concept. It consists of many parts, including on-page SEO, technical SEO, and off-page SEO. Every part is important and requires a certain set of skills and experience to implement.


Public relations professionals implement SEO strategies using the same skills they apply to other PR practices. Here are three PR habits you can apply to your SEO strategy for success.


1. Writing impeccable, engaging content

Readability of your content (blog posts, social media posts, e-books, presentations) is one of the most important on-page SEO factors. If your content is easy to read, free of grammatical errors, and clearly conveys your idea, Google will mark it up for good readability. Having consistently high-quality content that offers helpful information to your followers will improve your company’s SEO over time.


2. Building mutual relationships

One of the key elements of a successful SEO campaign is building links that point to your company website. If your company has many respectable organizations linking to it, Google will rank you very high.


Link-building is a manual process. It’s all about reaching out to your prospects and convincing them to link to your company site. It’s about building mutually beneficial relationships with the companies you want to link to.


3. Analyzing results

Monitoring results is a critical element in any PR campaign, and it’s equally important to analyze the results of your company’s SEO strategy.


Your search optimization plan is only effective if you constantly adjust it to the ever-changing digital environment. Keywords change, your audience’s preference for types of visuals change (for example, now most people prefer videos over images), and Google’s algorithm itself changes. Analyzing your SEO strategy’s performance is the key to success.


Your company’s Google ranking depends on the success of your SEO strategy. An effective search engine optimization process is easier to implement if your company has successful PR practices in place, including well-written content, mutually beneficial relationships with target audiences, and digital marketing results analysis.


Axia Public Relations’ PR professionals create well-crafted digital marketing campaigns. Download Axia’s complimentary Inbound Marketing Guide to take your content and social media strategy to the next level.

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IMG_9598RT-1Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.


Featured photo by Austin Distel on Unsplash

Topics: SEO, owned media

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