October 18, 2021
Inbound marketing is a business methodology that attracts customers by creating valuable content and tailored experiences, according to Hubspot. Inbound marketing has proven to be the most effective way to grow your business. Why is inbound marketing more effective than outbound marketing strategies like direct sales?
Inbound and outbound marketing are two different ways to get your customers' attention and grow your business. You don’t have to completely eliminate outbound strategies. These two approaches successfully complement each other in many cases.
However, many successful businesses favor inbound strategies over direct sales for the following four reasons:
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- Inbound marketing provides content your target audience needs.
Inbound marketers use a buyers persona, which Hubspot defines as a semi-fictional representation of an ideal customer based on market research and data about existing customers. This allows companies to create content aligned with their readers' expectations.
Inbound marketing provides useful, interesting content to your target audience that is customized to their needs and aimed at solving their problems. On the other hand, traditional outbound marketing techniques like sales push messaging on their target audience using available channels.
- Inbound marketing produces higher quality leads and more conversions.
Since inbound marketing provides content focused on reader preferences, your company will likely earn their trust and respect over time, generating higher quality leads. This method will also produce more conversions than sales pitches, which are not always welcomed by audiences and viewed as an interruption.
- Inbound marketing is more budget-friendly.
Inbound marketing could be much easier on your company’s budget than advertising, sales, and other outbound marketing strategies. According to Hubspot, inbound marketing-dominated organizations experience a 61% lower cost per lead than organizations that predominately leverage outbound marketing.
- Inbound marketing provides long-term benefits.
Inbound methodology is focused on attracting, converting, and engaging customers during their shopping experience. The buyer’s journey consists of three parts: awareness, consideration, and decision. By supporting customers on their buyer’s journey, inbound marketing professionals create a connection and meaningful relations with their customers, securing long-term opportunities for their business’ growth.
Axia Public Relations professionals are experienced with inbound marketing and provide quality services to companies in all stages of business development. We offer a complementary inbound marketing guide, which can help your company implement inbound marketing strategies and see exponential growth.
Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.