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Four ways to keep your digital marketing strategy up to date

By Yulia Dianova

A group discussing how to keep a digital marketing strategy up to date with current trends.According to Hubspot, digital marketing helps companies reach larger audiences compared to traditional methods by targeting users who are most likely to buy their product or service. Because digital marketing is a fast-paced world, your digital marketing strategy needs to stay up-to-date. How do you keep up and not to miss out on the most recent trends in digital marketing?


Here are four ways to keep up with the digital marketing industry and improve your digital marketing strategy:


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  1. Go to digital marketing events—There are plenty of online and in-person professional events that can help you stay informed about recent innovations in digital marketing. Webinars, conferences, retreats, presentations, and meetings are a great way to join a digital marketing community and learn new methods.

  2. Stay educated—Thanks to many digital marketing blogs, podcasts, and courses, you can continuously learn about new digital marketing techniques, tools, trends, and updates. Some good places to start are Hubspot, Digital Marketer, and Neil Patel. It is a lot of fun to learn about new tools that can make your life as a digital marketer easier and bring you more business.

  3. Keep up with social media—Social media is integral to anything happening in digital marketing. You can discover new content, join groups on subjects that interest you, read  reviews, leave comments, join events and more. Being active and keeping an eye on social media events is the best way to stay on top of trends.

  4. Get the news—Subscribe to the leading digital marketing resources, such as digital marketing influencers, newsletters, publications, and platforms, to stay in the know. Keeping on top of marketing trends is vital if you want to succeed in your industry. Continually identifying new digital marketing trends and applying them to your strategy is vital to your company's success. 


At Axia Public Relations, we are always ahead of the curve. We offer many resources to keep up with the most recent digital marketing trends. Listen to our podcast or watch our webinars to learn and apply digital marketing innovations to your company's marketing strategy.


IMG_9598RT-1Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.


Photo by Christina Morillo from Pexels

Topics: digital PR, PR tips

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