Search engine optimization (SEO) is the most controversial concept in digital marketing. With every Google algorithm update, there is always a new SEO dead trend. Nevertheless, SEO continues to be one of the most significant inbound marketing strategies.
There is no doubt that SEO has changed over the years. Keyword stuffing and link buying are all in the past. Why is SEO still important for business’ success, both present and future?
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- Good SEO ensures great user experiences—In order for your company rank high on searches, it needs to deliver the optimal user experience for site visitors. SEO is here to help. With the right SEO optimization techniques, you can improve your company’s site loading speed, navigation, and structure.
- SEO helps promote local business—Local SEO plays a huge role for the companies. Optimizing for search engines with a specific location helps your business appear in searches for those locations and get more clients
- SEO shows that you know your audience and helps build credibility—When companies optimize for search engines, they do so with a target audience in mind. Focus on keywords relevant to your company’s audience. With your on-page and off-page SEO strategies, you can build your company’s credibility and trustworthiness.
- SEO is a budget-friendly, long-term source of traffic—According to Moz, SEO can bring twenty times more traffic than digital advertising. When done professionally, it can become an ongoing source of leads for your company.
Search engine optimization continues to change, prompting digital marketers to change their strategies. However, SEO remains one of the most critical parts of inbound marketing strategies, ensuring companies’ long-term success.
Axia Public Relations is one of the leading U.S. PR firms, according to Forbes. Our professionals are trained in every aspect of digital marketing, including SEO. They are qualified to take your business to the next level. You can start by watching our complimentary webinar, “10 Tips to Improve your Company's Website.” Contact us for assistance when taking your next steps.
Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.