The Public Relations Blog

Learn how to connect quickly with reporters, earn trust, and grow visibility through a trusted public relations agency. Speed sets you apart.

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Topics: media relations, public relations, Journalism

What data reveals — and what your brand can do about it

 

96% of AI citations come from earned media coverage. Only 1% cite press releases.

 

That finding from Muck Rack’s "2025 Generative Pulse" and "What Is AI Reading?" studies confirms what smart communicators already know: Earned media still drives visibility and trust — for both people and machines.

 

Even so, when you distribute a news release through a trusted commercial newswire, you still earn a small but measurable advantage in generative and answer-engine visibility.

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Topics: media relations, press release syndication, artificial intelligence

Google’s AI now favors reliable content over tricks. Use AI relations to build trust, grow visibility, and outlast clickbait tactics.

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Topics: media relations, online public relations

Strategic coverage builds trust, drives SEO, and positions your brand as a leader — work with the best PR agency to stand out where it matters.

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Topics: media relations, public relations

Media relations can build credibility or break it. Learning from real newsroom experiences offers clear lessons on how to earn trust, share stories effectively, and avoid common PR missteps.

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Topics: media relations

Imagine you're sitting in a busy newsroom filled with reporters racing against deadlines. You have a story pitch in mind that you believe is newsworthy. But how do you make sure this reporter, who is juggling multiple assignments, sees the value in what you're offering?

 

The answer lies in presenting a complete and engaging story. No reporter wants to take bits and pieces of an idea and turn it into something publishable on their own. They prefer receiving a pitch that's press-ready, packed with every element they need.

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Topics: media relations, earned media, news media

In this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationships

 

Tune in to learn more!

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Topics: media relations, earned media, news media, On Top of PR

In this solocast episode, Jason Mudd discusses what journalists want from your media pitches. 

 

Tune in to learn more!

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Topics: media relations, earned media, news media, On Top of PR, solocast

If you’re exploring public relations for the first time or seeking to improve your approach, you’re not alone. Many smart executives and marketing leaders begin their PR journey with one big goal: media coverage.

 

That’s a good instinct. Earned media coverage — credible stories about your organization by trusted news outlets — is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood.

 

This guide details what every brand should know before hiring a PR firm or launching a media relations program.

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Topics: media relations, earned media, news media

In this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.

 

Tune in to learn more!

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Topics: media relations, earned media, news media, On Top of PR