The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events.
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Topics: media relations, earned media, news media, On Top of PR
Recent data shows focusing your pitch on a person's story leads to higher open rates and journalist interest.
When trying to earn media coverage, many PR pros cram as much information as possible into their email pitches. But a recent analysis of pitches revealed that one of the best ways to capture a journalist’s attention is through a compelling human story.
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Topics: media relations, earned media, news media
In this episode, Axia’s David Triana joins On Top of PR host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact.
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Topics: media relations, earned media, news media, On Top of PR
Analysis shows pitches leading with recognizable brand names in subject lines tend to reach higher journalist engagement.
When you're pitching a story that involves a well-known brand, it can be tempting to save that juicy tidbit for the body of your pitch email. But an analysis of millions of successful media pitches suggests that putting the brand name front and center in your subject line can significantly boost the chances a journalist will open your email.
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Topics: media relations, earned media, news media
To improve your company's SEO, leverage media placements to build credible backlinks, anchor text, and website authority.
As a PR professional, you may not consider yourself a search engine optimization expert. By understanding some basics, however, you can leverage your media relations skills to help boost your brand’s SEO — driving more qualified traffic to your site and positioning you as an authority in your space.
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Topics: media relations, SEO
Understanding the optimal timing for pitches will help you pitch like a pro.
Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing? When you hit “send” can be just as important to your pitch's success.
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Topics: media relations, earned media, news media
Targeting only 1-50 recipients per pitch can maximize your open and clickthrough rates.
When it comes to media pitching, many PR pros wonder how many journalists they should email to get maximal engagement with their pitch. New data from an analysis of over 14 million pitches provides a clear answer: Pitching to a highly targeted list of 1-50 journalists yields significantly higher open and clickthrough rates than pitching to larger groups does.
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Topics: media relations, earned media, news media
Shouting doesn’t make you stand out — the content of the subject line does.
When crafting the perfect email pitch, your subject line is key to getting recipients to open your message. With writers putting so much thought into creating compelling, effective subject lines, many ask: Should you capitalize words for emphasis? The short answer is that it doesn't really matter.
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Topics: media relations, earned media, news media
When pitching, find the balance between consistent and irritating to appeal to busy reporters.
You probably know just how bothersome spam or sales calls can be in and outside of the workday. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example.
As a company desiring news coverage, what are you to do? Your company needs to build relationships with the right reporters and be helpful instead of irritating or spammy. Here are six tips to help ensure reporters don’t hate your company.
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Topics: media relations, earned media, news media
Avoid creating friction between you and journalists after a story goes live.
Getting a positive story featuring your company in the news is always cause for celebration. Your company will likely want to thank the journalist for the article and see if you can keep pitching your company to that journalist. However, this can actually cause problems with your company’s relationship with that journalist. Here are some problems to avoid so your company can maintain positive relationships with journalists.
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Topics: media relations, earned media, news media
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