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The Public Relations Blog

How the public’s lack of trust in the media affects your company

3 ways your company can rise above the fray and maintain a positive image

According to the Knight Foundation, public trust in the media is at an all-time low. In a recent survey conducted with Gallup, the group dedicated to supporting quality journalism and engaging communities found some shocking facts. One surprising finding was that participants ranked newspaper and television news lowest, next to Congress, among major institutions they trust.

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Topics: Media, Media Relations, Earned media, Owned media

Don’t lead with paid media coverage

Our recommendations to make paid media your last resort

Companies sometimes get caught in a cycle of utilizing paid opportunities because they don’t fully understand what public relations is and how to use the power of PR to earn media coverage. Some outlets will even tell companies that if they advertise, the outlet will write more about the company. This isn’t right. In fact, your company should make paid media its last resort.

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Topics: ESO, Media Relations, Earned media, Paid Media

Learning from the media

What you should know

Recently, journalists from the print, TV, radio, and magazine world attended a “media mashup” professional development event for those in the PR industry, which the Florida Public Relations Association hosted. These professionals all understand that getting the media’s attention isn’t as easy as one may think.

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Topics: Earned media, Media Relations, Public Relations

9 ways to amplify your earned media coverage

How to recycle your media coverage to gain more visibility

Congratulations! Your company received great media coverage. And now you’re left wondering, what next? Keep the momentum going with these nine suggestions.

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Topics: Earned media, Media Relations, earned media coverage

10 tips for pitching major media outlets

Confessions from a daily newspaper editor

Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Here are 10 tips from the newsroom for getting noticed and earning that coveted major media outlet coverage for your company.

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Topics: Earned media, Media Relations, PR Tips

15 insider tips for earning media coverage for your company

As public relations experts, we regularly secure earned media coverage for our clients at major news outlets. If you’re struggling to earn coverage for your company, use these insider tips to help you improve your media relationships and increase your earned coverage.

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Topics: Media Relations, earned media coverage, ESO, Earned media

7 components of an effective news release

How to write a news release that gains media coverage for your company


If your company has an announcement it wants to make, then a news release may be a great option for you to share that news. A news release is an official announcement that a company or nonprofit issues to the news media. There’s a right way and a wrong way, though, to create a press release. The better it is, the easier it will be to secure earned media coverage. These seven tips will help you write an effective news release to gain earned media coverage for your company.

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Topics: News Release, Media Relations, earned media coverage, Earned media

2 reasons you should use both traditional media and social media to attract leads

There aren’t many people who read the newspaper at breakfast anymore. Most of us get the news from our phones through social media. However, traditional media – like newspapers and major news outlets – still hold value in our fast-paced, 24-hour news cycle. Social media curates content from many sources, including traditional media outlets. Its platforms are a dynamic medium that your company should use to share news as well as engage with current and future customers.

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Topics: Media, Media Relations, Social Media, Earned media

Are media kits dead?

3 ways to bring your media relations efforts back to life with help from PR


Over the years, the business community has reported that many tools and concepts are “dead.” From press releases to polling, people are quick to declare the premature end of something that no longer seems to be working for them. One such device that has suffered this fate is the media kit. Is it really dead – or perhaps just misunderstood and misused?

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Topics: Media Relations, Digital PR, FAQ, Earned media

Why you should stop using AVEs to measure media coverage

Advertising Value Equivalency is an outdated PR measurement

Earned media coverage is a terrific way to get your organization in front of audiences that may want to purchase your products and services. Unlike advertising, earned media is an unpaid, third-party mention – that may be a quote, an endorsement or interview. How do you measure earned media coverage and prove its value to executives? Make sure you discuss measurement with your public relations agency early in the relationship so you have shared objectives for communication efforts.

 

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Topics: AVE, Media Relations, Measurement, Earned media

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