Effective PR helps you position your company to the consumers in a positive way. We can agree that people aren't thrilled about paying for insurance, and most see it as a grudge purchase. Smart public relations helps customers looking for insurance remember your insurance company to reach out to do business with you.
While you can't control every piece of information about your company, a few effective PR strategies can improve your standing in the insurance industry and give consumers a clearer understanding of your brand.
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Any assurance life insurance company can benefit from one of these strategies.
Every company serious about growing customer relationships needs to build a social media account with engaging, interesting, and relevant content catered to your target audience. Remember that social media is always evolving, so you must stay updated on what users enjoy engaging with.
A social media presence will help you to:
- Increase your brand's visibility
- Increase brand awareness
- Generate leads
- Communicate quickly when there is a crisis and manage your company’s reputation
Influencer marketing is growing in popularity largely due to the fact that people are influenced by people they respect.
To convert more customers, find an influencer or well-known figure who shares your company's beliefs and has a comparable following to your target market. Many companies prefer working with macro-influencers with more than 100,000 followers. Since macro-influencers have a massive audience, they can reach more people to tell them about your brand.
On the other hand, micro-influencers, who typically have under 10,000 followers, are sometimes seen as more trustworthy and authentic. Micro-influencers can tap into a smaller subset or niche and in some cases know their followers on a personal level. They can also respond to and interact with their followers because there are fewer of them.
Whether you choose to work with a macro or micro-influencer, partner with someone who fits your brand, and work with them to promote it.
Getting involved in your community, like offering sponsorships, is a fantastic way to build relationships with consumers, as it allows you to connect on a human level, rather than just being another insurance company.
When deciding what to sponsor, consider your company's values and what's essential to the community and its needs. For example, if maintaining a balanced, healthy lifestyle is important to you and your target audience, you could sponsor a Walkathon or community fun walk or sponsor soccer kits for the local children's soccer club.
To learn more about building an effective PR strategy, sign up for our PR Hack of the Week to find valuable tips on how to improve your public relations.
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