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Template: Target audiences analysis for communication strategy

By Katie Boyles

Download a complimentary template to help plan your public relations campaign


Identifying all your organization’s target audiences is a key step during communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it identifies what specific audiences need and improves your company’s communication methods.




Once you download Axia Public Relations’ target audiences analysis template, we recommend asking internal departments—sales, marketing, operations, etc.—which audiences are important to include. Also, add your organization’s buyer personas to the audience template.


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Download the target audiences analysis template here





After you have a list of your organization’s target audiences, consider what mediums PR pros use to communicate and decide which method would fit each audience best. If you’re not sure of an audience’s current attitude, pursue research methods like content analysis, surveys, or focus groups so you can base your planning efforts on factual data.



Here’s a list of audience examples to help you get started:

  • Customers
  • Prospects
  • Media
  • Suppliers
  • Creditors
  • Shareholders
  • Society/community
  • Government
  • Business associations
  • Action groups

On average, large companies spend $250,000 per year on public relations, as well as spending time and money to make sure the research and measurement methodologies are correct. If you’d like additional data on what other companies are spending on PR, download Axia Public Relations’ intelligence report today.


axia-katie-boyles-portraitClients love Katie’s energy and enthusiasm. She works with local, regional and national clients coordinating their PR campaigns. Katie has worked with Axia Public Relations since September 2015. Learn more about Katie.


Featured image credit: 123rf.com 

Topics: earned media, communications, strategy, PR planning

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