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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

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Recent Posts:

Fast-track your media relationships: Connecting with journalists quickly

Learn how to connect quickly with reporters, earn trust, and grow visibility through a trusted public relations agency. Speed sets you apart.


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Topics: media relations, public relations, Journalism

Five SEO mistakes hurting your leadership profile

Improve how your leadership is seen online by avoiding five SEO errors with help from a trusted public relations company.


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Topics: SEO

How to influence AI-generated search results across every platform

Influence brand visibility with SEO for PR — combine earned media and consistent messaging to guide how AI search platforms present your company.


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Topics: PR tips

Output or outtake? Clearing up a common PR metrics confusion

Get clear on outputs, outtakes, and outcomes to show real audience impact with smarter PR measurement strategies.

 


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Topics: public relations, PR tips

Do news releases influence AI visibility?

What data reveals — and what your brand can do about it

 

96% of AI citations come from earned media coverage. Only 1% cite press releases.

 

That finding from Muck Rack’s "2025 Generative Pulse" and "What Is AI Reading?" studies confirms what smart communicators already know: Earned media still drives visibility and trust — for both people and machines.

 

Even so, when you distribute a news release through a trusted commercial newswire, you still earn a small but measurable advantage in generative and answer-engine visibility.


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Topics: media relations, press release syndication, artificial intelligence

What is the antonym of a website address?

Clear link paths improve your web media presence by making content more trustworthy and searchable — starting with your web media.


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Topics: web media

How to win earned media in a saturated week

Learn how to adjust your PR strategy to make your brand stand out and secure earned media even during crowded news cycles with these expert tips.


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Topics: PR tips, earned media

Why AI tools now rely on earned media

AI tools now favor trust signals like earned media. Learn how AI relations help your brand earn visibility through credibility, not keywords.


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Topics: earned media

Instagram bios that actually help PR

Discover how a well-crafted Instagram bio builds trust, supports media efforts, and strengthens audience engagement in social media management.


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Topics: reputation management, social media

What judges look for in business awards

Shape stronger award entries by using public relations services to tell compelling stories and boost long-term brand visibility.


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Topics: public relations, story telling

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