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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Axia Public Relations

Recent Posts:

How to create Instagram Reels

The step-by-step guide to creating Instagram Reels for your company


Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform. Taking advantage of Instagram Reels will keep your company up to date with social media trends and expand your online presence.

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Topics: shared media, social media

2 key elements in a professional vodcast setup

How to determine the best lighting, backgrounds, and angles for a videocast recording


Vodcasts are podcasts that include a video recording. For example, many podcasts have a YouTube that displays video from each episode they record. To offer the best quality recording, you need to ensure that your setup and background are appropriate and professional.

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Topics: PR tips, online public relations

How to remove admins from your company’s Facebook page

A quick guide to managing page roles when someone leaves the company


It’s important to realize that whoever has access to your company’s social media accounts will most likely not remain in that position their entire career. When they get promoted or leave the company, it’s important to manage their page roles and access to your company’s accounts. 


As a best practice, you want to remove them from the page yourself. Avoid letting the employee remove themselves from the account. If they do so and no one else has access to the account or another employee’s level of access won’t let them change anything, you’ve caused yourself a big headache.

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Topics: shared media, social media

Public relations advice for The Grinch

Here are some tips for managing The Grinch's public relations.


  1. Build a strong brand identity
    The Grinch is a well-known and beloved character, and it's important to make sure the public understands and recognizes his brand. This can be achieved through consistent messaging and visuals, such as using the same font and colors across all Grinch materials.

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Topics: PR tips

How do search results pages rank content?

Learn how search engines rank content, and how to use it to your benefit. 


Search engine optimization is a valuable asset to your company and its online presence. To take advantage of SEO perks, you need to understand how the process helps rank content within a search. 


Content is ranked in three different stages:

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Topics: SEO, online public relations

How to add a social media content manager to your company's TikTok page

A quick guide to adding your social media agency and team members to your company's TikTok account


Being able to easily share access to your company’s TikTok account can help a social media manager create and publish content for your company, which will ultimately increase your visibility and brand awareness. 


Currently, the only way to give people access to your account is by sharing your username and password. We suggest that you use a password manager to help minimize risk when sharing usernames and passwords. While this is subject to change, it’s the only way to give someone else access to your TikTok account for the time being. With that being said, there are a few ways to monitor those who have access to the account. 

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Topics: shared media, social media

TikTok: The official search engine for Gen Z?

Younger audiences are using the social media platform for casual searches, Google reports.


TikTok. We all know of it, but do we know how powerful it actually is, especially for Generation Z? 


The popular app first came in 2016 and has since grown. It’s known for showing you short videos that you’ll like and interact with, d from its search algorithm. But how far has its popularity gone? 


While TikTok isn’t an actual search engine, some people in the younger generation see it as one.

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Topics: online public relations, shared media, social media

How to add a social media content manager to your company's Facebook Page

A quick guide to adding your social media agency and/or team members to your company's Facebook account


Contrary to popular perception, your company's Facebook page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles to your team via their personal Facebook account profile.

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Topics: shared media, social media

How to create a Business Center and ad account for your company's TikTok

A quick guide to creating a business and ad account for your company’s TikTok


TikTok is the most efficient social media platform to use if you want to get your company in front of more eyes. However, this is still hard to do as you have to hit the algorithm just right to get a viral video and, even then, your videos won’t see the same amount of views consistently. To make sure your videos earn traction, you can create TikTok ads.


To run TikTok ads, you create a TikTok ad account that is separate from your regular TikTok account. To create this separate ad account, you first create a TikTok Business Center account.

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Topics: shared media, social media

4 strategies for implementing SEO in your digital marketing measures

Hubspot research shows that 75% of internet users don’t look beyond the first page of search results. If you’re not in the top-ranking results, you’ll miss out on valuable web traffic, meaning losing leads and revenue for your company.


You can implement search engine optimization strategies to measure your digital marketing and improve search rankings. A robust SEO strategy can help you to rank more competitively and allow you to drive more web traffic.

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Topics: SEO, online public relations

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