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The Public Relations Blog

Axia Public Relations

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What is strategy?

Before you can talk about strategy and have one, you must know how to define it.


Most public relations practitioners throw around the word “strategy,” but they don’t really know what it means. This post will help you understand, define, and develop a public relations and corporate communication strategy that stands out from the competition.

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Topics: PR planning

What is keyword stuffing?

How keyword stuffing can affect your brand online.


Keywords have always been one of the most prized possessions when it comes to the online space. Designed to make your content more search engine friendly, keywords can boost your search engine rankings and get your brand discovered. 


Just as anything in excess is bad, including too many keywords in your content can do more harm than good to your company. Stuffing your web page with the same long-tail phrases tends to kill your search engine optimization (SEO) efforts and degrade your online visibility.

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Topics: owned media, web media

Save Time with These 5 Leading Social Scheduling Tools

Schedule your social media postings and create an astounding online impact


Almost everyone uses the internet, especially social media platforms. So by utilizing social media platforms, your company may see increased sales and revenues.


Efficient social media management is the only thing needed to utilize social media channels. This includes insightful analytics, strategies to increase your followers and engagement, and suggestions to improve your content. 

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Topics: shared media, social media

What is Google Analytics?

Monitor your website traffic and gain actionable insights with Google Analytics


Websites are a phenomenal way to present your brand to your target audience. It is a one-stop destination to share your company’s vision and mission. Thus, it is vital for you to thoroughly track and analyze your website and its traffic.

Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience. These include their behavioral patterns, response to the web pages, and the varying trends over time. Let’s dive into what Google Analytics is all about and what kind of data it provides.

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Topics: measurement

What is keyword density and how do I leverage it?

Are you using keywords, or are you stuffing keywords in your content? Learn the difference here with Axia’s experts.


A lot of top-ranked webpages have keywords stuffed egregiously throughout the content. However, when your content isn't credible enough to entice the end user, there's no point in getting ranked on SERPs (Search Engine Ranking Pages). While we all understand that we need to use important keywords in website titles and meta descriptions in order to attract traffic, no one’s ever explained the fine line between using keywords wisely, and keyword-stuffing.

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Topics: online public relations, owned media, web media

Compelling copywriting hacks no one told you

What does it take to compel customers to buy your product? Perfect copy


You must have come across websites that made you impulse-buy things you knew you didn’t really need. Did you find yourself wondering how this happened? The secret logic behind this phenomenon is as simple as copywriting. In this case, the writer struck just the right chord, zeroing in on your pain point and persuading you to buy the product.


Would you like to get your hands on these skills and scale your business? Here are some copywriting hacks to get you started. 

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Topics: PR tips

Top SEO tools for beginners

With a plethora of SEO tools available on the market, it may feel overwhelming to choose between the many free and premium options out there.


While premium SEO tools offer advanced functionality, on-call support, and more, the free ones often do the trick of solving the most urgent optimization issues. To make your life easier, we’ve curated a quick list of free SEO tools that can help you, from beginner to advanced SEO optimization levels. Check them out:

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Topics: online public relations, owned media, web media

5 smart hacks to get high-quality backlinks

Fine-tune your backlinking strategies to attain a high rank on Google and other search engines.


Backlinking is one of the more important SEO practices when you’re looking to raise your website ranking in Google search results.


Generating quality links can be a daunting task. In this article, we’ll share five smart ways to generate quality backlinks for your company’s website.


Before we move ahead to discuss backlinks, let’s make sure we understand first: 

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Topics: online public relations, web design & development, owned media

Why should you use Clubhouse for marketing?

Should you use Clubhouse for business-to-business or business-to-consumer marketing?


What is Clubhouse?


Clubhouse has been making headlines since its launch for connecting everyone, irrespective of social status, together to talk about everything from books to corporate growth strategies. Marketers are now leveraging this trending audio-only app to build their community, connect with listeners, and establish their own personal brands. So why should you as an entrepreneur or marketer use Clubhouse?


Let’s discuss. 

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Topics: online public relations, shared media, social media

Instagram SEO: How to Expand Your IG Reach

If you are a digital creator or influencer on Instagram, your account needs to have good reach so your content is visible to your audience. That’s when Instagram search engine optimization (SEO) comes into the picture. These tactics will help you optimize your profile and drive new Instagram users. 


However, Instagram algorithms can get a bit complicated. Because of this, your reach often becomes lower, and you do not get as much engagement or views. To help you, here is a guide to understanding how you can skyrocket your Instagram reach. 

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Topics: shared media, social media

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