The Public Relations Blog

Learn how to use PR to earn more keynote speaking opportunities, build authority, and attract event organizers through media and thought leadership.

The franchise industry has always depended on reputation and reach. But in the age of generative AI, visibility doesn’t come from ad budgets or directory listings alone — it comes from how artificial intelligence understands your brand.

Don't wait for a viral review or a product fail to test your resilience. Learn how to audit your crisis plan this month to ensure your Q2 launches stay on track when the heat rises.

When disaster strikes, silence is a brand-killer. Learn why the brands that survive are the ones that prioritize clarity and consistency over formal PR polish.

A decade ago, families looked to Google, TripAdvisor, or Yelp to plan weekend activities. Today, they ask ChatGPT, Gemini, or Copilot — “What are the best family attractions near me?” “Where can I find a fun restaurant for kids?” “What’s a great indoor experience on a rainy day?”

Build a cross-channel dashboard tying earned media to pipeline with UTM, GA4, and CRM data. Practical SEO for PR that proves ROI and lift.

PR teams are feeling more pressure to prove real business impact. Leadership is not satisfied with big impression numbers or a long list of logos anymore. They want to know how earned media turns into site visits, leads, pipeline, and closed revenue. That means PR leaders need a clear way to connect coverage with the same numbers sales and finance care about.

Learn what your team reveals during a public relations crisis drill and how to improve roles, messaging, and decision-making before real trouble hits.

A public relations crisis never shows up at a quiet, calm time. It hits during your big spring product launch, right before a major conference, or the same morning as your earnings call. Your phone lights up, your inbox floods, and social feeds start spinning faster than your team can refresh the screen.

How you connect with reporters should follow a pattern.

As you cultivate relationships with reporters, you and your company can become trusted, go-to sources for their stories. To build these connections, it’s crucial to communicate effectively. Reporters appreciate sources who respond clearly, concisely, and in the same "vernacular" they use in their articles.

Generative AI is changing how homeowners discover and choose service providers. Today, when someone asks ChatGPT, Gemini, or Copilot for “the best HVAC company near me” or “a reliable roofing contractor,” the answer isn’t just a list of websites. It’s a synthesized recommendation drawn from credible online sources — the kind of sources built and maintained through public relations.

Learn how executive thought leadership compares with public relations services and what decision-makers miss when choosing a strategy for growth and trust.

Public relations services and executive thought leadership often sit on the same budget slide, but they should not be the same line item. When leaders treat them as one bucket, they usually shortchange both and then feel frustrated when visibility does not match their goals. As Q1 rolls along and early Q2 planning kicks in, this mix-up gets even more expensive, because choices you make now shape the whole year.