The Public Relations Blog

PESO remains one of the most widely recognized frameworks in integrated communication. PESO stands for paid, earned, shared, and owned media. Don Bartholomew first developed the acronym PESO and referred to it as a model.
Over time, some academics have introduced an alternative ordering: SOEP (shared, owned, earned, paid). This may or may not be a PESO replacement, or a new industry standard. It’s a reflection of how some practitioners and researchers interpret the evolving priorities.

Learn how to spot red flags and take action when online reputation management is failing to protect trust, visibility, and brand credibility.

Online reputation management sounds simple on the surface: Watch what people say about your brand online, and keep it positive. In real life, it is more like caring for a garden. When you stop paying attention, weeds grow quietly. By the time you notice, they are everywhere, blocking the healthy parts you want people to see.

Discover why social channels must be part of any public relations crisis plan and how to prepare response protocols, roles, and monitoring upfront.

Public relations crises do not wait for your team to get into the office. A quick video on TikTok, a frustrated thread on X (formerly Twitter), or a sharp comment on Instagram can turn into a roaring public fight before your morning coffee cools. Once it spreads, screenshots and stitches keep the story alive long after the original post is deleted.

Imagine this: You see a news story or social media post about a service you actually need. You click, inquire, and within a day you’re talking to a sales representative. They’re responsive, professional, and even follow up with a detailed proposal.

Then, silence.

No call to confirm you received the quote. No follow-up to answer questions. No effort to build rapport. A week later, you get the same quote resent from their system with no context.

Find out if ChatGPT reads your blog or relies on news coverage and how PR mentions shape what AI tools surface about your brand.

Your team publishes thoughtful blog posts, shares smart insights on social media, and keeps your website fresh. Then a leader asks ChatGPT or another AI tool a simple question about your company or even your category, and the answer barely mentions you or gets your positioning wrong. That disconnect is frustrating, especially when you have invested so much in content and SEO.

Learn how a top public relations firm builds on-camera credibility, from local news segments to national TV, with a clear PR roadmap and tips.

Marketing leaders often ask how to land their CEO on CNN or Good Morning America. The truth is that national TV almost never starts with a cold pitch and zero on-camera proof. Network producers are not trying to be gatekeepers. They are trying to protect their shows from awkward, off-message, or frozen guests who damage credibility in front of millions of viewers.

Learn what the Google leak suggests for PR teams and how to improve SEO for PR with content, links, and reputation-driven visibility tactics.

The recent leak of internal Google Search API documents pulled back the curtain on how the world’s dominant search engine may actually evaluate brands, content, and media coverage. For PR and communications leaders, this is not just an SEO story; it's a reputation story. When stakeholders, journalists, investors, and future employees search your brand or your category, what they see shapes trust long before they ever land on your newsroom or read a press release.

Public relations is more than earned media coverage; it’s a long-term visibility strategy built across news, social, and web. When companies invest in consistent PR efforts, they start shaping how audiences, algorithms, and even AI platforms perceive their brand.

Still, one of the most common questions we hear is: “How long will it take to see results?”

Learn how a public relations agency builds long-term media trust by focusing on accuracy, timeliness, and value, not just press coverage.

You want journalists to respond to your news, but relying only on media lists or press blast tactics will not get you there. Building genuine media relations takes more than email templates and databases. It takes trust, timely relevance, and a strong sense of mutual value.

Learn how to choose the right partner for crisis and reputation management to protect your brand and respond confidently under pressure.

You do not get a warning when a crisis erupts. Your organization could be trending online for all the wrong reasons by lunchtime. Whether it is a data breach, a viral video, or a leadership misstep, your response needs to be ready before the story spreads. That is why choosing the right partner for crisis and reputation management cannot be a last-minute decision.