The Public Relations Blog

Discover why social channels must be part of any public relations crisis plan and how to prepare response protocols, roles, and monitoring upfront.

Public relations crises do not wait for your team to get into the office. A quick video on TikTok, a frustrated thread on X (formerly Twitter), or a sharp comment on Instagram can turn into a roaring public fight before your morning coffee cools. Once it spreads, screenshots and stitches keep the story alive long after the original post is deleted.

Imagine this: You see a news story or social media post about a service you actually need. You click, inquire, and within a day you’re talking to a sales representative. They’re responsive, professional, and even follow up with a detailed proposal.

Then, silence.

No call to confirm you received the quote. No follow-up to answer questions. No effort to build rapport. A week later, you get the same quote resent from their system with no context.

Find out if ChatGPT reads your blog or relies on news coverage and how PR mentions shape what AI tools surface about your brand.

Your team publishes thoughtful blog posts, shares smart insights on social media, and keeps your website fresh. Then a leader asks ChatGPT or another AI tool a simple question about your company or even your category, and the answer barely mentions you or gets your positioning wrong. That disconnect is frustrating, especially when you have invested so much in content and SEO.

Learn how a top public relations firm builds on-camera credibility, from local news segments to national TV, with a clear PR roadmap and tips.

Marketing leaders often ask how to land their CEO on CNN or Good Morning America. The truth is that national TV almost never starts with a cold pitch and zero on-camera proof. Network producers are not trying to be gatekeepers. They are trying to protect their shows from awkward, off-message, or frozen guests who damage credibility in front of millions of viewers.

Learn what the Google leak suggests for PR teams and how to improve SEO for PR with content, links, and reputation-driven visibility tactics.

The recent leak of internal Google Search API documents pulled back the curtain on how the world’s dominant search engine may actually evaluate brands, content, and media coverage. For PR and communications leaders, this is not just an SEO story; it's a reputation story. When stakeholders, journalists, investors, and future employees search your brand or your category, what they see shapes trust long before they ever land on your newsroom or read a press release.

Learn how to improve visibility and engagement with strategic social media management on LinkedIn tailored for the 2026 algorithm shift.

Your LinkedIn profile is often the first look someone gets at who you are professionally. Whether it is a corporate buyer, journalist, investor, or potential hire, decision-makers will scan your profile before connecting or replying. 

With LinkedIn’s 2026 algorithm changes kicking in, how you present yourself and your content matters more than ever. If your social media management on LinkedIn feels like guesswork, it's probably costing you visibility. Here is how to fix that and publish content that actually gets seen.

Find the right balance of visibility and time with targeted keynote speaking opportunities that fit your 2026 PR and thought leadership goals.

You want to strengthen your influence, and keynote speaking opportunities are one of the most effective ways to do it. But that raises a practical question: How often should you speak? Once a quarter? Every month? Weekly? Knowing the right number of speaking engagements to do per month can help you stay visible without overwhelming your schedule. As you head into your 2026 planning, you will want a strategy that maintains your authority and respects your time.

Strengthen your brand authority in AI rankings by aligning earned media with your SEO for PR strategy to boost credible online visibility.

You expect your website to show up when someone searches for your brand. Instead, generative AI pulls results from media articles, not your content. This common disconnect has caught corporate communicators off guard. The problem is not visibility in search rankings. It is that AI chooses to trust and cite third-party sources that appear more credible.

Align your insurance strategy with your public messaging to strengthen your company’s approach to crisis and reputation management.

You may be prepared for a crisis with a strong PR team, but if your insurance coverage does not back your communication strategy, you could still face unnecessary damage to your long-term reputation and finances. 

Public relations is more than earned media coverage; it’s a long-term visibility strategy built across news, social, and web. When companies invest in consistent PR efforts, they start shaping how audiences, algorithms, and even AI platforms perceive their brand.

Still, one of the most common questions we hear is: “How long will it take to see results?”