The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Recent Posts:
Many people think search engine optimization (SEO) is easy, but they forget the basics of optimizing a website. SEO is simple, but there are some ground rules you must follow to rank on top.
According to sources, 57% of web traffic comes from Google, so optimizing your website page description is definitely worth it. Knowing the basics of SEO for website page descriptions can help you succeed if you have a limited understanding of the subject.
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Topics: online public relations, owned media, web media
A recent study by Propel, a public relations management software that brings data-driven analytics to PR, found that less than 8% of PR pitches actually get coverage.
That number might surprise many outsiders in the field, but career professionals in public relations might consider it business as usual. While the earned media rate is higher, journalists tell us that they receive about 100 pitches for every story they produce.
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Topics: media relations, earned media, news media
Smart corporation communications executives know that all it takes is a single public relations crisis to bring down even the biggest enterprises in the industry. How the general public perceives your company directly correlates to how much they trust you.
The moment there's a reputation crisis, you can expect your company to suffer greatly. The brand and image you carefully constructed and protected over time will inevitably be damaged. It will take an immense public relations initiative to reconstruct the public's perception of the company. Considering how easy it is to find something on the internet, it can take a lot of effort to make the online masses forget.
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Topics: crisis communications
Are you still on the fence about embracing TikTok as your newest digital marketing channel? If so, it might be time to take the leap and join the latest trend that’s taking the world and its biggest brands by storm.
The videos created on TikTok garner an average of over 17 billion views every month, and your company needs that kind of exposure to grow.
TikTok is one of the fastest-growing social networks on the planet. It’s rapidly growing in popularity among trendy brands and young content creators aiming to expand their audiences, increase engagement, and reach millions of users with their content.
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Topics: online public relations, shared media, social media
Leverage the power of user-generated content to enhance your brand’s credibility and boost conversions.
In an era where customers rave about products and services online, content marketing strategies need to focus more on user-generated content.
The phrase user-generated content refers to the content that a brand’s customers create. Reviews, comments, and social media posts are a few examples of user-generated content.
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Topics: online public relations
Speed up your marketing efforts by using podcasts to effectively target your niche
Podcasts have emerged as an incredible medium to reach your target audience, especially during the pandemic. With an active monthly listener base of 116 million people in the United States, podcasts are among the most sought-after new-age media channels. It weaves the audience together and provides both value and engagement.
Podcasts can be even more beneficial for brands to market their products and interact with their prospective customers. Serving listeners with insightful information, it keeps them hooked to your platform and boosts engagement levels.
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Topics: podcasting
Seven important pillars of online reputation management (ORM) to effectively manage your company’s image.
A significant part of your audience is online. According to Forbes, brands receive immense growth if their online presence is extensively reputed. This is the main reason why your company needs efficient online reputation management techniques.
A reputed brand on the internet is more likely to receive a massive amount of sales since online platforms connect your brand to a wider community.
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Topics: online reputation management
What is it and how to get the most out of it
Do you want to reach more people and grow your company online? Social media platforms can help!
According to Backlinko, over 4 billion people globally use social media to engage with others and discover helpful products and services. This number keeps increasing, and because most users log on daily, you can use this opportunity to reach a wider audience.
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Topics: online public relations, shared media, social media
Before you can talk about strategy and have one, you must know how to define it.
Most public relations practitioners throw around the word “strategy,” but they don’t really know what it means. This post will help you understand, define, and develop a public relations and corporate communication strategy that stands out from the competition.
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Topics: PR planning
How keyword stuffing can affect your brand online.
Keywords have always been one of the most prized possessions when it comes to the online space. Designed to make your content more search engine friendly, keywords can boost your search engine rankings and get your brand discovered.
Just as anything in excess is bad, including too many keywords in your content can do more harm than good to your company. Stuffing your web page with the same long-tail phrases tends to kill your search engine optimization (SEO) efforts and degrade your online visibility.
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Topics: owned media, web media
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