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How to plan and create video content to ensure maximum performance and reach

By Axia Public Relations

6 key tips for maximizing your company’s use of Instagram Reels


A woman setting up a smart phone to record a video.Instagram Reels are a key component to maximizing audience engagement and reach on Instagram. However, you need to create the right video content for these Reels to be successful. To ensure that your content is reaching its full potential, follow these six tips:





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  1. Hook, line, and sinker

When you use objects in a video that highlight and correspond with your brand, you’ll get better results. For example, if you wish to increase conversions, you’ll want to demonstrate your product or service in action within that Reel to illustrate why someone might want to use it.


  1. Be creative – especially with transitions

Being creative will help you stand out. Play around with transitions and content to find what your viewers enjoy most. The key is to entertain them with engaging and creative content.


  1. Sync content to the music you pair it with

Nearly 80% of Reels are viewed with sound on. This means that syncing your content to the music can help maximize that Reel’s performance. You should create content with trending sounds and songs. 


  1. Keep up with trends

Social media users want to see trendy content. If you’re late to a trend, consumers won’t seek out your content, and the Instagram algorithm won’t place your old trend on display. While trends change fast, act quickly and give them your own twist for maximum reach. 


  1. Collaborate 

Working with well-known creators and even just having them voice-over a couple of your Reels can help increase your engagement. 


  1. Authenticity is key

As always, standing by your company’s core values will benefit your company. When you're creating content that is true to your brand, your audience will be more engaged with it. 

These tips will help you increase your engagement and reach on social media. If you're interested in learning more about social media best practices, book a free 30-minute consultation to learn how our social media services can help.


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Photo by George Milton

Topics: shared media, social media

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