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The Public Relations Blog

Natalie Fernandez

Natalie Fernandez Natalie Fernandez is studying public relations at the University of North Florida in Jacksonville, Fla. She graduates with a Bachelor of Science in public relations in 2015.

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3 ways you can manage PR like McDonald’s

Ways to use PR to grow your company

McDonald’s is one of the largest chains of fast food restaurants in the world. Founder Ray Kroc had the idea to create McDonald’s in 1954 when he visited a San Bernardino, Calif. restaurant. A year later, Kroc started the popular fast food chain and it only required three years for McDonald’s to sell its 100 millionth hamburger. Today, the company has about 35,000 restaurants worldwide in 119 countries, serving about 68 million guests per day. How did it get so successful? A well-managed PR strategy.

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Topics: public relations, media, franchisors



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