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StoryBrand BrandScript: Identity Transformation

By Bre Chamley

How to determine the best buying journey for your consumers


A woman looking at something on her computer.Identity transformation is the transformation that occurs as an effect of the StoryBrand BrandScript you put together. However, you need to know who you’re helping your customers become before you can start the BrandScript, which is why you should start with the identity transformation. 




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Essentially, you need to determine who your customers want to become so you can create a journey for them to discover this new version of themselves with your products or services. 


It’s just like every hero movie. At first the hero is weak and scared, and then they go on a journey that leads them to realize they’ve changed as a person, making them stronger and braver than before. Well, a similar scenario should happen with your consumer as they discover your product for you to develop a successful StoryBrand.


Once you have this goal in mind, you’re ready to begin developing your StoryBrand BrandScript!


If you enjoyed this story, check out the next post in the series, “StoryBrand BrandScript: A Character.” Also, check out our strategy package, and bring StoryBrand BrandScript to your company to help convert more site visitors into not only customers, but fans.


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Photo by Matilda Wormwood

Topics: PR tips, story telling

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