August 31, 2021
If you’re part of the marketing department heads, public relations, and corporate communications leaders at a mid-market to enterprise size company and you’re looking for ways to improve your storytelling approach with the intention of increasing your organization’s sales, this week’s episode is the missing key that will unlock your business growth!
Tim founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property as well as leading all major client relationships. Tim has developed a remarkable insight into the science of designing and delivering extraordinary sales messaging.
Five things you’ll learn from this episode:
- The most destructive problems that sales messages suffer from, the amplifying effects of the virtual environment on those problematic hallmarks, and how the problem can be fixed
- How to improve your storytelling approach and skyrocket your sales if you’re among the marketing department heads, public relations, and corporate communications management at a mid-market to enterprise size company
- The most toxic communication hallmarks: too much information (you violate your audience’s mental bandwidth), too confusing (complete lack of narrative and logical story), and too sender-focused
- How to get beyond the 1970s-style thinking to a communication method that lines up with good brain science so you can deliver your solutions seamlessly
- If you’re trying to develop a consumer brand, retainability is everything—it’s time to bring your business to a higher level where people make purchasing decisions based on your loyal customers’ ability to retell your value proposition
- “Even the best companies in the world struggle to tell their sales story well and it chips away at their desired sales outcome.” — Jason Mudd
- “Sometimes we end up violating our audience’s mental bandwidth because of sharing too much information.” — Jason Mudd
- “We teach people how to get beyond the 1970s thinking to a communication method that works and lines up with good brain science.” — Tim Pollard
- “Many people do what they do out of pure habit, even if what they’re doing isn’t working. You have to develop a full doctrine and process around the right way of achieving exceptional messaging.” — Tim Pollard
- “Sometimes the presentations you’re making are simply not compelling enough. Even if you’re the perfect solution to their problem, the customer does not move forward.” — Tim Pollard
- “You build messaging to persuade, but that’s not the only purpose. It is equally important that the messaging you build equips other people to retell the story.” — Tim Pollard
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About Deb Boelkes
Tim founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property as well as leading all major client relationships.
Over a long career in sales at many companies, including Unilever, Barclays, and the Corporate Executive Board—and now a decade into building Oratium—Tim has developed a remarkable insight into the science of designing and delivering extraordinary sales messaging. The result has been two best-selling books, The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design and Mastering the Moment: Perfecting the Skills and Processes of Exceptional Presentation Delivery, which form the intellectual backbone of his course. This messaging model is in active use and is the preferred messaging solution of companies as diverse as Cisco, Disney, IBM, LinkedIn, and Salesforce.
Tim and his wife, Ruth, are British by birth and now reside in Montana where they’re recovering from raising their four (now) adult children. When he’s not teaching and consulting, Tim can be found on the Bighorn River with his favorite fly-fishing rod.
Guest’s contact info and resources:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
- Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.
About your host Jason Mudd
On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.
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