The Public Relations Blog

Analyzed through the scope of strategic communication, the guide tells brands how to stand out in light of new trends.

As we continue deeper into 2022 and the business landscape continues to change, Forrester Research released its annual predictions, titled “Disruptive Forces Necessitate Bold Decisions,” stating that “the new normal will be more new than it will be normal.” Forrester’s predictions are already evident in business and technology, so what may 2022 have in store for strategic communication and public relations? Below are several of Forrester’s predictions that hold big implications for the industry and provide

Search engine optimization is an essential part of increasing domain authority.

Domain authority is a metric used to measure how well your website will place in a given search. Domain authority, also called DA, was first developed by Moz and will rank your website from zero to 100 in terms of search engine placement. Understanding how to effectively increase your domain authority ranking through search engine optimization is essential for positioning your website at the top of a potential customer’s search results.

Use these tips if you unexpectedly start ranking lower on search engine results pages. 

Search engines play a vital role in developing your brand. Your company experiences high growth when your rankings go up – more traffic, increased revenue, and higher brand awareness naturally come to you.

On the flip side, when your rankings drop, you are likely to experience a dip in both conversion and inquiries – something no B2B brand enjoys. If the latter part is bugging you lately, don’t panic. An abrupt drop in your website traffic can be remedied – investigate the issue to get things back on track.

Use these tips to create and maintain a positive relationship with influencers.

Social media influencers are becoming important to consumers, and their advice is affecting consumers’ purchasing decisions. According to a 2022 survey, 37% of consumers trust social media influencers more than brands. Reflecting this, Influencer Marketing Hub expected the social media influencer marketing industry to grow to $13.8 billion in 2021 and expects it to hit $16.4 billion in 2022.

The growing influencer market means now’s a great time to start working with an influencer to promote your company’s products or services. However, you’ll need some preparation before you get started in the world of social media influencers.

A calendar can keep you and your social media content organized.

If your company doesn't have an active social media presence in today's digital era, you are certainly behind the times. The entire globe is well connected over the internet, and now is the time to leverage these social platforms to increase your revenues.

This doesn't mean you need to flood your LinkedIn and Instagram accounts with all your content at once. Posting content over the internet requires planning, and an organized social media calendar can assist your company. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

June 2022 – Utilize Digital Offerings to Upgrade Your PR Strategy

Corporate comms is more digital-centric than ever because that’s where the audience resides. From digital restaurants in the metaverse to custom podcasts with new product releases, savvy PR teams are reaching customers in bold and exciting new ways. We’ll show you some of the tools you can start using now to upgrade your own PR strategy moving forward.

'Do you post the same content on every social media platform? Read this to change your mind. 

Imagine you’re at a bar with your friends, and you’re having quite a fun night with them. Now, can you behave the same with your clients? No, right? It’s the same with social media: You can’t bulk-share the same message across every social media platform you use for your brand.

When you adapt every piece of content you create to a specific platform, you enhance the chances of a specific post going viral. So, how do you do that? Let’s talk “native to the platform.”

Meta descriptions offer insight into what your page offers without reading your story. Here’s how to leverage it. 

Meta descriptions are a direct search engine ranking page ranking signal. However, many writers and search engine optimization experts fail to give them the attention they deserve.

A properly optimized meta description plays a key role in attracting visitors from search engines to visit your website. They are summaries, almost like small ads, optimized to assure web surfers they are headed toward the right content, to drive more visitor action, and to increase your click-through rate. If you want your meta descriptions to act as a hook to drive user intent, you should first be aware of these three meta description optimization mistakes.

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. 

Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business.

Not a single social media marketing plan or idea? Do not worry! We have you covered. Read on if you want to know all about social media marketing, its benefits, and much more.

Develop a powerful portfolio to show your company’s value

Your portfolio is your company’s way of telling the world your services are proven to solve your customers’ needs. However, it’s easy to think creating a portfolio is simply gathering high-profile client results on one page to dazzle and impress potential customers. There’s more to your portfolio than making a fancy first impression.