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Top 3 benefits of creating a social media calendar

By Axia Public Relations

A calendar can keep you and your social media content organized.


A calendar.If your company doesn't have an active social media presence in today's digital era, you are certainly behind the times. The entire globe is well connected over the internet, and now is the time to leverage these social platforms to increase your revenues.


This doesn't mean you need to flood your LinkedIn and Instagram accounts with all your content at once. Posting content over the internet requires planning, and an organized social media calendar can assist your company. 


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Benefits of a social media calendar

One of the crucial aspects of an effective social media strategy is a content calendar. It allows brands to proactively schedule their social media content in a manageable way. You might also consider using popular social media scheduling tools like Hootsuite, Buffer, and SocialPilot to streamline your content scheduling. 

Here are the top three benefits of creating a systematic social media calendar:

  1. Reduce lost time

Creating a social media calendar is the best way to save time and effort, and it ensures your content’s effectiveness and manages its consistency. 


Instead of planning a little bit of content every day, creating a calendar allows you to plan large amounts of content at once. This way, you can use the time you would spend every day planning social media strategies staying focused on something else.


Must Read: Dealing with social media trolls and their negativity

  1. Find balance in your content

Life thrives on variety, and so does social media. No one wants to see repetitive content on your social media feeds. Creating a social media calendar helps you visualize the various topics you will cover in your content. This is the best way to plan out interesting content for your audience and avoid an overload or imbalance of topics. 

  1. Never miss an important date

It's easy to get caught up in office work and miss an important date or a holiday to post content on. Creating a social media calendar and scheduling content for your important dates beforehand ensures you don't forget to create content for them.


Are you looking for the perfect way to create and manage your social media calendar? Download Axia Public Relations’ free social media content calendar templates to get started!


Photo by Bich Tran from Pexels

Topics: online public relations, shared media, social media

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