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What does "native to the platform" mean for social media postings?

By Axia Public Relations

'Do you post the same content on every social media platform? Read this to change your mind. 


A woman looking at social media on her phone.Imagine you’re at a bar with your friends, and you’re having quite a fun night with them. Now, can you behave the same with your clients? No, right? It’s the same with social media: You can’t bulk-share the same message across every social media platform you use for your brand.


When you adapt every piece of content you create to a specific platform, you enhance the chances of a specific post going viral. So, how do you do that? Let’s talk “native to the platform.”


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What is platform-native content?

Every platform is designed to serve people’s different needs. You may use Instagram to upload photos and Twitter to watch out for trending topics, LinkedIn for informative posts, and so on. When you break down the right story relevant to each platform, you build a diverse community native to that platform. Content you create with this in mind is platform-native content.


Understand the purpose of each social media network and its target demographic to create content that is appealing and engaging to users. Respect your audience to generate content that communicates with them in the most relevant way.


Must read: Leveraging the Power of Social Media


How to publish platform-native content

As a marketer or company owner, you should be aware of the target audience of the platform you’re utilizing. It is difficult to get desired results if you try to sell or advertise your brand in the same way on each of these platforms. It is important to understand that each channel has a different atmosphere, and you need to cater to your audience’s needs while sticking with the trendsof a given platform.


People generally post the same images on all platforms. Wouldn’t it be better to see an infographic on Pinterest and an animated GIF on Tumblr? Brands can use the same basic image on Instagram, Facebook, and Twitter, but with different and unique hashtags and quotes for all platforms. When you respect every social media page by providing posts and trends that suit the platform, that is when you gain huge traffic and audience.


If you are planning a social media content calendar, choose the right kind of content to promote and tweak your tone of voice to capture your audience’s attention. You can repurpose your content, like creating an infographic from a blog for Pinterest, or making a slide deck to promote on your LinkedIn, to give content a stellar performance across all popular platforms.


Are you trying to revamp your social media strategy? Become native to the platform with Axia Public Relations. As one of America's best PR Agencies for 2021, Axia Public Relations works with regional and national companies to manage social media profiles and effectively engage your target audiences. 

Get the visibility you deserve — contact us today at 888-PR-FIRM-8 for an obligation-free consultation.


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Photo by Andrea Piacquadio from Pexels

Topics: online public relations, shared media, social media

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