LinkedIn now has roughly 630 million users. The social platform is growing rapidly with two professionals joining every second. Whether your company specializes in B2B sales or B2C sales, it’s critical that you understand LinkedIn.
Using social media to generate and attract leads works. LinkedIn tells us that 80% of the B2B leads social media generates come from its platform, and 58% of B2B advertisers are happy with their ROI from LinkedIn ads.
The fact is if you don’t use LinkedIn to reach out to potential customers, you’re missing a prime opportunity. If you haven’t started using LinkedIn to attract new business, Axia Public Relations has a workshop just for you.
Axia specializes in news, social, and web. Social media consists of user-generated content that appears on social platforms like Facebook, LinkedIn, Instagram, Pinterest, and YouTube. People turn to this kind of media to discover and share content about companies they’re interested in.
We know the ins and outs of digital communications, storytelling, and content development, and we have a deep understanding of the impact that social media has on your company and its audiences. In our workshop, we’ll share ways your team can effectively use LinkedIn to build a brand and engage your community of consumers worldwide.
During our 90-minute “lunch and learn,” you’ll discover how to:
- Update your LinkedIn profile to position yourself as a leader in your field
- Leverage messages and content on LinkedIn to generate leads
- Find hidden features within the platform that only PR professionals know
Join us for tips on how to use the world’s largest professional online network to build awareness for your brand and attract customers.
Hannah Feran is Axia’s social media strategist. Clients appreciate Hannah’s attention to detail and passion to exceed their expectations. She works closely with clients to ensure their social media efforts are getting the attention they deserve from a carefully chosen audience. Hannah joined the Axia team in August 2018.