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How to get your company on Wikipedia

By Jacob McKimm

3 steps to earn a Wiki page for your organization

Getting a Wikipedia page isn't as easy as it sounds.

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia.

1. Your company must have news coverage from several reliable media outlets.

Examples include an article from a national newspaper, like The Washington Post, a segment on Fox Business or an interview with Bloomberg. Wikipedia has a strict rule against original research, so don’t cite material written or distributed by someone directly connected to you (such as a PR firm or your own company). Stick with sources from the media.

2. Your company must have a national or international impact in order for Wikipedia to consider it noteworthy.

This means that your product or service must have an effect on a nation or the world at large. This can be active, such as releasing a new product, or passive, such as having clients across the globe in a significant part of the economy (e.g., staffing services). Simply releasing something new doesn’t cut it; it must have an impact on society.

3. You need to make sure that your company page is factual and significant.

It’s tempting to beef up your Wiki article with ever-so-slight exaggeration. Don’t do it. Keep to the facts. Wiki’s editors are quick to remove an article that contains falsehoods or sounds promotional. It’s important to note that Wikipedia doesn't care if the coverage of your company is positive or negative. Be sure that whatever facts you include are positive – or at least neutral, so that people will see the good your company has done when they look you up – instead of something like a scandal. Also, keep in mind that Wikipedia has no interest in things like donations to local charities, information about company events or announcements about upcoming conferences.

Getting a Wikipedia article is a big boost for your company’s profile. However, it takes effort and time. If you feel that your company is Wiki-worthy, and you haven’t been able to procure the third-party media articles Wikipedia requires, read Axia Public Relations’ e-book “Learn Media Relations from the Media” for some tips to get your company the coverage you desire.

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McKimm_Jacob-1.jpgClients love Jacob’s speed. Jacob is an inbound marketing-certified webmaster. He earned an integrated communications degree from Florida State College at Jacksonville. Jacob joined Axia PR as an intern in August 2015 and earned his way into a critical role at our PR agency.



Topics: Public Relations, Featured, PR Tips, Online Public Relations, Shared Media

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