Tips and tricks to writing an eye-catching headline
Even in Pulitzer prize-winning articles, the story’s content is the last thing read. Headlines are almost always the first thing that catches a reader’s eye. They are the hook, the reason a reader chooses to dive into a story rather than keep scrolling. This makes headlines possibly the most important — yet undervalued — aspect of any story.
When your company writes PR materials, blog posts, or articles submitted for publication, you should explore what makes an effective headline.