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The Public Relations Blog

Alexandra Sharp




Recent Posts:

What are copy editing style guides?

Know the different types of style guides news media outlets use

 

Your company just accomplished a major milestone, donated to charity, or expanded its footprint. Congratulations! Now you want to send a news/press release to get the news media’s attention you’ve earned. Before you do that, you’ll first want to make sure your news release is written in the media outlet’s preferred style. Otherwise, the newsroom may not use it.

 

And what is copy editing style, and how do you find out what the media outlets use?


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Topics: PR tips, copy editing

The dos and don’ts to writing an effective lede

Knowing inverted pyramid and the five Ws/H will set you up for success.

 

The first few sentences of your story are everything. They state the facts, set the mood, and grab your reader’s attention. When written correctly, they capture the heart and soul of your story and convince your reader why what you’re saying matters. When written incorrectly, the reader may leave your page, click on a new site, or possibly lose interest in your company’s work altogether. 

 

So what are these first few sentences, and how do you write them effectively?


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Topics: public relations, PR tips, writing

Seven essential storytelling elements to grab your reader’s attention

From photography to sidebars, having multiple entry points only strengthens your story.

 

Telling an incredible story is only the first step to getting your audience interested. There are so many other factors that grab a reader’s attention and keep him or her engaged. These are called entry points because they are all elements that draw your audience in to learn more. Without these elements, your audience will leave the story just as quickly as they entered it, and your story will not have a lasting impact.


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Topics: public relations, story telling

What is a headline, and how do you make it effective?

Tips and tricks to writing an eye-catching headline

 

Even in Pulitzer prize-winning articles, the story’s content is the last thing read. Headlines are almost always the first thing that catches a reader’s eye. They are the hook, the reason a reader chooses to dive into a story rather than keep scrolling. This makes headlines possibly the most important — yet undervalued — aspect of any story.

 

When your company writes PR materials, blog posts, or articles submitted for publication, you should explore what makes an effective headline. 


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Topics: PR tips, copy editing

Six PR standards for using quotes in corporate communications and media relations

Although only a few words, correct quote attribution gives your story more clarity and credibility

 

So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. Getting the right quote is only half the battle. Once you know what you want to include, you need to make sure the attribution is correct. Without proper attribution, you can lose your audience’s trust.

 

Quote attribution can be tricky as each quote scenario adheres to unique rules. At Axia Public Relations, we follow the “Associated Press Stylebook’s” quote attribution policies. Be sure to check your own organization’s copy editing stylebook on quote attribution as some organizations have different guidelines. 


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Topics: PR tips, copy editing

Should we capitalize job titles?

When it comes to media relations and corporate communications, PR pros should follow AP Style

 

Anytime you communicate with a client or customer, you make an impression on behalf of your company. You want to represent professionalism and quality of content, and your written communications are simple ways to do that.

 

Spelling and grammar mistakes make your company look unprofessional, sloppy, and uninterested. If you don’t ensure all your written communications are error-free, it looks like your company didn’t put forth the time and effort to produce its very best work. Clear, consistent copy editing improves your company’s corporate communications.


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Topics: copy editing, communications

 

 

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