The Public Relations Blog

Integrate crisis communication into revenue planning to protect sales, build trust, and maintain visibility when disruption threatens performance.

In this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.

Tune in to learn more!

1. Boeing’s ongoing crisis reveals the dangers of slow communication
2. FGS Global finds crises to be a brand-wide test
3. 60-second close: How crisis communication defines modern PR

Don't wait for a viral review or a product fail to test your resilience. Learn how to audit your crisis plan this month to ensure your Q2 launches stay on track when the heat rises.

When disaster strikes, silence is a brand-killer. Learn why the brands that survive are the ones that prioritize clarity and consistency over formal PR polish.

A minor complaint can spiral across TikTok, Reddit, and X before your team even reacts, turning a quiet Friday into a stressful weekend.

A small customer complaint hits TikTok, then Reddit, then X. By the time your team notices, your brand is trending for the wrong reasons, your CEO is on a plane, legal is offline for the weekend, and angry comments are piling up faster than anyone can answer.

When every week brings a new issue, even strong leaders can get worn down. PR crises start to feel like background noise, but the risks keep rising.

Crisis after crisis has a way of wearing people down, even very strong leaders. When every week brings a new issue, a public relations crisis can start to feel like background noise instead of a real warning. That is when trouble sneaks in. The stakes go up, but the energy and focus at the top go down.

Data breaches no longer just threaten your systems; they threaten your reputation.

In today’s real-time digital environment, companies must be ready to communicate quickly, clearly, and credibly when cyber incidents occur. What you say (or don’t say) in the first few hours can either protect or permanently damage your brand’s reputation.

Here’s how to respond when a breach hits and prepare your team before the next one.

Discover why social channels must be part of any public relations crisis plan and how to prepare response protocols, roles, and monitoring upfront.

Public relations crises do not wait for your team to get into the office. A quick video on TikTok, a frustrated thread on X (formerly Twitter), or a sharp comment on Instagram can turn into a roaring public fight before your morning coffee cools. Once it spreads, screenshots and stitches keep the story alive long after the original post is deleted.