The Public Relations Blog
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Fox News asked Axia's CEO to dissect a public feud, giving you three tactics to use before an attack hits your brand.
Fox News asked Axia's CEO to dissect a public feud, giving you three tactics to use before an attack hits your brand.
A public attack can reach your brand before your team drafts a reply. Use these three crisis tactics to respond with calm and protect your reputation.
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Topics: reputation management, crisis communications, spokesperson training, corporate communications, cybersecurity
A critic with a huge audience can send thousands of strangers to your reviews and phone lines in minutes, so your response plan needs to exist before the post does.
A celebrity's complaint about a Brooklyn shop reached millions of followers within minutes, and the shop's team absorbed the fallout. Your brand faces the same exposure when any large account targets it. This post shows you how to respond to a viral brand attack with a three-step plan that protects your reviews and your reputation.
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Topics: reputation management, crisis communications, shared media, social media
Learn how a crisis communications plan differs from a crisis playbook, and use both to prepare for faster, more consistent responses.
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Topics: public relations, PR tips, reputation management, crisis communications
Learn how public relations for home services franchises builds brand authority, strengthens local trust, earns media coverage, and supports scalable growth.
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Topics: public relations, reputation management, crisis communications, online reputation management, AI Visibility
In this episode, Slava Balykov joins host Jason Mudd to discuss how you can assess your brand's public relations readiness before a crisis or AI tool exposes your gaps. Slava shares his five-step framework, explains how to respond when AI gets your brand wrong, and reveals what executives really want from PR reporting.
Tune in to learn more!
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Topics: crisis communications, On Top of PR, PR readiness, AI and PR
Learn why media training for executives can sharpen messaging, reduce risk, and build confidence before a high-stakes product or company launch.
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Topics: media relations, media, crisis communications, earned media
Learn the warning signs, timing, and steps to take when facing online outrage and when to hire a crisis management firm to respond quickly and protect trust.
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Topics: public relations, reputation management, crisis communications, branding, social media, AI Visibility
2. AI search changes how brands build trust
3. 60-second close: Trust requires proactive PR
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Topics: crisis communications, 60-Second Impact, artificial intelligence
Learn how reputation management in public relations strengthens trust, supports premium pricing, and drives revenue through earned media and authority building.
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Topics: public relations, reputation management, crisis communications
Learn how to evaluate revenue risk by scoring public relations agencies on crisis readiness, reputation resilience, and AI visibility.
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Topics: public relations, SEO, PR tips, reputation management, crisis communications, B2B, earned media, AI Visibility
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