Aligning Communications in Crisis & Growth Periods

1. Apple’s polarizing ‘iPhone Pocket’ sells out in hours
2. Grammys demonstrate earned media with wildfire relief fundraising
3. United Airlines unifies messaging during shutdown
4. 60-second close: Unify communications for crisis and reach

1. Apple’s polarizing ‘iPhone Pocket’ sold out in hours

• Apple’s $230 iPhone Pocket sold out within hours of launch.
  
  
• While fashion influences the accessory, many mocked it online.
  
  
• Premium-based brand positioning is key, demonstrating the brand's ability to generate cultural buzz for high-priced accessories, even where public opinion remains mixed.

2. Grammys demonstrate earned media with wildfire relief fundraising

• The Grammys leveraged high-trust messengers like the Jonas Brothers and Avril Lavigne to elevate local businesses through earned media.
  
  
• Blending broadcast ads, social media visibility, and on-screen QR codes, the initiative became a multimedia experience.
  
  
• The cohesive messaging and multichannel PR campaigns generated $7 million in relief funds.

3. United Airlines unifies messaging during government shutdown

• United Airlines published an internal CEO memo, signaling employee communications aligned with its external communication strategy.
  
  
• The company prioritized transparency and rapid crisis communications.
  
  
• During a turbulent moment, United shared key policy decisions with its workforce, reinforcing trust and alignment in communications.

4. 60-second close: Unify communications for crisis and reach

• From Apple's polarizing iPhone Pocket to celebrity-powered earned media, adopting a unified communications strategy is critical for PR that delivers.
  
  
• Unifying internal and external messaging remains critical for brand growth and crisis communication strategies.
  
  
• Axia’s team can strategically outline and unify your communication strategy for maximum impact and visibility. Ask me how we can assist you.