The credibility crisis

1. Amazon’s internal blunder leads to global outage
2. Authenticity is essential for modern communications and reaching Gen Z
3. 60-second close: Build brand trustworthiness with credibility and consistency

1. Amazon’s internal blunder leads to global outage

• Amazon’s major outage in its AWS US-EAST-1 region led to widespread downtime across global websites and applications for several hours. AWS serves high-traffic apps and websites, including Snapchat, Venmo, and Coinbase.
  
  
• While Amazon acted swiftly to recover, several sites and applications experienced errors or outages for several days.
  
  
• For communications professionals, this incident demonstrates the need for rapid responses during crises. Transparency and critical event ownership are crucial, even when a third party is the root cause.

2. Authenticity is essential for modern communications and reaching Gen Z

• Top communication executives from Conagra Brands, Feeding America, and others emphasize the importance of authenticity in reaching Gen Z audiences amid low trust.
  
  
• “Meeting audiences where they are” is essential, they said, with genuine, consistent messaging that talks with audiences, not to them.
  
  
• Key takeaways to earn and keep trust: Communicate without alienating, bridge political and demographic divides, and leverage varying demographics.

3. 60-second close: Build brand trustworthiness with credibility and consistency

• Crises demand rapid, coordinated communications.
  
  
• Earning and maintaining trust with your Gen Z audience requires authenticity, consistency, and relationally driven conversation.
  
  
• Whether navigating a crisis or building trust, Axia  tailors PR strategies that strengthen loyalty and credibility. Ask me how we can assist you.