Are you ready for some football (or the ads)?
The Super Bowl is fraught with traditions: adult beverages, hot wings and viewers gripped by an exciting football game and intricately woven-in advertisements.
Most of us have our list of favorite commercials, yet corporations don’t spend millions on creative ads simply for the sake of being creative. They want their messaging contained within the ads to stand out equally as strong.
Key components that differentiate Super Bowl ad “touchdowns” from those that perhaps fall short of the end zone include:
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Jason Mudd is CEO of Axia Public Relations, a national PR firm. He is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. His public relations portfolio includes work for American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, Verizon and more.