Nearly a year ago, business executives began hatching plans to invest millions of dollars in single advertisements to air during Super Bowl 50.
Now, less than a week from game day, those multimillion-dollar investments will result in a visual onslaught containing high-profile actors, gorgeous models, digital creations, and perhaps even a talking animal.
The goal: to captivate the attention of more than 100 million viewers.
Industry analysts believe that Super Bowl advertisements are becoming more relevant than the football game itself. But it begs the question of whether the multimillion-dollar investments will net desired long-term dividends.
Working in public relations, I’ve counseled numerous companies on how to invest a marketing budget. Not surprisingly, some remain unclear about the difference between PR and advertising. When it comes to millions of invested corporate dollars, it’s important to distinguish the two.
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Jason Mudd is CEO of Axia Public Relations, a national PR firm. He is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. His public relations portfolio includes work for American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, Verizon and more.