The Public Relations Blog
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The PESO model — paid, earned, shared, and owned media — remains one of the most widely recognized frameworks in integrated communication. Over time, some academics have introduced an alternative ordering: SOEP (shared, owned, earned, paid). This is not a replacement for PESO, nor a new industry standard. It’s a reflection of how some practitioners and researchers interpret the evolving priorities inside organizations.
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Topics: shared media, earned media, owned media
1. Dr. Pepper’s influencer jingle becomes PR gold
2. Learn from “protein-washing” trends
3. 60-second close: Build trust and keep it real
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Topics: shared media, social media, 60-Second Impact
- Baseball + Oscar Mayer + AI = a PR home run
- Hostess rolls out “Munchie Mobile” on 4/20 to reach millennials and Gen Z
- 60-second close: PR strategy in a transforming experience economy
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Topics: shared media, social media, 60-Second Impact, artificial intelligence
In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them
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Topics: shared media, social media, On Top of PR, solocast
In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth.
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Topics: shared media, social media, On Top of PR
In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry.
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Topics: shared media, social media, On Top of PR
In this episode, Bibie Wu joins On Top of PR host Jason Mudd to discuss how Del Monte Foods balances innovation and tradition in its PR strategies.
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Topics: B2C, shared media, influencer marketing, social media, On Top of PR
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement.
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Topics: shared media, social media, On Top of PR
Maximizing the Impact of Your Company's Media Coverage
Earning great media coverage is significant for any company. But the value of that coverage is actually in your ability to amplify it and reach your key stakeholders - prospective and current customers, and employees.
There are several ways to amplify your coverage.
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Topics: PR tips, shared media, owned media, social media, web media
Young Americans are embracing neighborhood updates from friends, family, and online forums.
While television and newspapers have long been Americans' go-to sources for local news, new data shows that interpersonal channels like word-of-mouth and social media are growing in importance. A 2024 Pew Research Center report finds that these tech-enabled pathways now rival traditional outlets' roles in local news dissemination.
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Topics: shared media, earned media, social media, news media
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