The Public Relations Blog
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Recent Posts:
You don't control the wording when a journalist covers your brand — and expecting otherwise can cost you the coverage you worked to earn.
You land the story you’ve chased for months. A respected outlet covers your product or your trademarked framework — then the article skips your trademark registration symbol (®), swaps your preferred wording for a generic term, and never links back to your site. This post explains why credible outlets handle trademarks this way and what it means for expectations around earned media.
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Topics: earned media, news media
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