Be ready when the moment for PR genius strikes

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1. Baseball + Oscar Mayer + AI = a PR home run

A Mets fan’s AI-generated image of hot dogs in a baseball helmet went viral, prompting iconic hot dog brand Oscar Mayer to develop a real product — the “Wienie Bowl” — in the home stretch before Opening Day.
Oscar Mayer leveraged the moment with clever social media, a live giveaway event, and a Wiener Mobile ride for the original content creator, seamlessly marrying fan engagement, nostalgia, and real-time marketing.
Creatively capitalizing on an audience creation is a masterstroke of reactive PR, blending seasonal relevance, viral content, and AI trends to generate buzz and audience engagement.

Snack giant Hostess embraced the cannabis-themed 4/20 holiday to connect with Gen Z and millennial consumers in a bold strategy to revitalize its nostalgic brand persona.
The “Munchie Mobile” toured various distilleries in key demographic states, serving snacks at 4:20 p.m. in an on-the-nose campaign, while timely social media content drove hype and engagement.
The calculated risk of Hostess' campaign, coupled with multifaceted media outreach, generated local and national buzz, giving the legacy brand a fresh and fun image.

Oscar Mayer and Hostess demonstrated how a real-world event can become a culturally relevant campaign with national recognition potential.
Leveraging real-time communications strategy, media outreach, and a cheeky brand voice could be the golden ticket to PR genius. Communications and PR professionals must be ready when a moment of inspiration strikes.
Axia’s team can formulate tailored PR strategies to spark your genius and optimize your customer experience. Just ask me how we can help.