Public perception can tarnish reputations

1. JPMorgan case shows legal victories don't always end reputation risks

2. Burger King rebuilds trust with accountability, rather than another promotion

3. French’s mustard takes a trust hit after viral video

4. 60-second close: Controlling the narrative controls the perception

1. JPMorgan case shows legal victories don't always end reputation risks

• A New York judge dismissed a sexual harassment lawsuit against JPMorgan.
  
  
• While the financial services firm won the court case, the workplace allegations continue to shape public perception unfavorably.
  
  
• Executives and marketing managers should remember that a courtroom win doesn't always change public opinion. Strategic crisis communications and strong executive messaging are essential to preserve trust with audiences.

2. Burger King rebuilds trust with accountability, rather than another promotion

• After listening to customer feedback, Burger King launched the ”Whopper Guarantee,” promising customers a replacement if their burger doesn't meet expectations.
  
  
• The new promotion is part of a larger turnaround strategy to revamp the chain's public image.
  
  
• When trust is on the line, transparent communication, meaningful action, and taking responsibility can strengthen credibility.

3. French’s mustard takes a trust hit after viral video

• A viral TikTok questioning the amount of French’s mustard in a bottle sparked widespread accusations of consumer fraud.
  
  
• Despite legal experts noting no evidence of wrongdoing, public perception sent the mustard company into damage control mode.
  
  
• Building trust after public accusations takes forethought, strategic planning, and a proactive public relations strategy. Leaders should respond quickly and control the narrative before it's too late.

4. 60-second close: Controlling the narrative controls the perception

• Brands are constantly judged, and headlines shape public perception long before the details are clear.
  
  
• Strategic PR helps CEOs and marketing leaders stay ahead of the narrative during periods of uncertainty and poor public perception.
  
  
• To control the narrative, your strategy must include expert, integrated PR. That’s where Axia Public Relations comes in. Ask me how we can assist you.

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