Building audience trust with proactive media listening

1. Dr. Pepper’s influencer jingle becomes PR gold
2. Learn from “protein-washing” trends
3. 60-second close: Build trust and keep it real

1. Dr. Pepper’s influencer jingle becomes PR gold

• A fan-made jingle for Dr. Pepper became a national Dr. Pepper TV ad during the National Championship. This masterclass in social media listening demonstrates the power of a user-generated social strategy.
  
  
• The brand’s active engagement with organic social media illustrates the value of real-time social listening.
  
  
• A focused social media monitoring team can help leverage smart social strategies that turn viral moments into national brand wins.

2. Learn from “protein-washing” trends

• Consumer and cultural expectations are shifting toward health-conscious, values-driven choices, and many franchisers and entertainment brands are aligning with national messaging.
  
  
• While brands such as Chipotle, Shake Shack, and Blue Bell jump on health-centric messaging, brands should take care to couple trendiness with trustworthiness. 
  
  
• Communication professionals for franchisers and entertainment brands should focus on building trust paired with strategic storytelling before health signaling.

3. 60-second close: Build trust and keep it real

• Dr. Pepper’s jingle is a case in proactive social listening that turns real-time moments into wins. 
  
  
• Meanwhile, hopping on the latest trends like “protein-washing” could fall flat without first earning audience trust. 
  
  
• Axia’s team can strategically outline your social media management and help you establish audience trust with a personalized approach. Ask me how we can assist you.

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